Jake runs the growth engine. Your team executes.

Analysis, experiment design, churn modelling, competitive intelligence — running every week for 3 months. $6,997/mo.

Start a conversation → See what's included ↓

If you're not seeing measurable progress by month 2, we extend — free.

THE SHIFT

What changes when the Growth LAB (Jake + your team, 3 months) is running.

Without Growth LAB With Growth LAB
Experiment velocity 0–2 tests/quarter. Inconclusive. 3–6 tests always running. Clear winners, each builds on the last.
Churn prediction You find out when they cancel. Weekly at-risk list, 30–60 days early.
Competitive intel A spreadsheet someone updates quarterly. 15+ competitors monitored. Weekly Slack alerts.
Analytics Dashboards nobody opens. Every metric tied to a decision your team actually makes.
Experiment quality Hypotheses from opinions. No sample size calc. Pre-registered hypotheses. Power analysis. Definitive results.
Growth strategy Quarterly planning offsite. Running system that sharpens every month.

WHAT'S RUNNING

Four capabilities. All connected.

Experimentation Engine

3–6 statistically rigorous experiments always running. Hypothesis grounded in your data. Sample sizes calculated. Results that are definitive, not 'we think it worked.'

Churn Prediction

A model trained on your data, updated monthly. Your CS team gets a weekly at-risk list every Monday — 30–60 days before cancellation.

Competitive Intelligence

15+ competitors monitored continuously. Weekly pricing and messaging alerts via Slack. Monthly competitive report.

Analytics Infrastructure

Every dashboard tied to a decision someone actually makes. Event tracking rebuilt around activation, retention, and expansion — not vanity metrics.

Here's what compounding looks like: Month 1, the churn model flags accounts with declining feature usage. Month 2, the experiment engine tests a re-engagement flow targeting that behavior. Month 3, CS saves 4 accounts worth $180K ARR using the playbook we built from the experiment results. Each layer made the others faster.

HOW IT WORKS

The monthly cycle. Every month sharper than the last.

WEEK 1

Review last month's experiment results. Update churn model scores. New at-risk list to CS.

WEEK 2

New experiment hypotheses — grounded in last month's data, not opinions. Competitive intel review.

WEEK 3

Experiments running. Analytics instrumentation updates. Churn intervention tracking.

WEEK 4

Results analysis. Next cycle planned. Growth LAB Report delivered.

Each cycle builds on the last. That's not a marketing claim — it's how compounding actually works.

Growth LAB vs. Growth OS

Growth LAB Growth OS (we run everything, 6 months)
Who runs it Your team runs it; Jake provides the system, analysis, and strategy Jake's team runs everything; your CPO reviews weekly
Layers covered Analytics + Experimentation + Intelligence (3 of 6) All 6 layers
Team Jake only Jake + Designer + Engineer
Best for $10M–$50M ARR with internal execution capacity $15M–$80M ARR with no execution capacity to spare
Investment $6,997/mo ($20,991 minimum) $180,000–$300,000
Engagement 3 months, fixed 6 months, fixed

If you want Jake running the strategy and your team executing → Growth LAB. If you want the full team running everything → Growth OS.

See the full Growth OS →

THE WORK

Specific results from specific engagements.

HEALTHCARE SAAS
$272K–$505K
annual revenue opportunity identified
90%
analytics cost reduction
30–60 days
churn predicted early
E-COMMERCE SAAS
20% → 35%
activation rate
$2.5M+
annual opportunity
40+
missing events found

IS THIS YOU?

Three types of company the Growth LAB is built for.

SERIES B · $10–30M ARR

You have product-market fit but no growth function. The board wants 3× and you're trying to build everything from scratch. The Growth LAB gives you the strategy, analysis, and system — your team handles execution.

SERIES B/C · $20–50M ARR

You have a growth PM and an analyst. They're running 0–2 experiments per quarter. The Growth LAB brings the experiment engine, the churn model, and the competitive intel — the pieces your team doesn't have time to build.

SERIES C · $30–80M ARR

You have a full growth team but no system connecting analytics to experiments to competitive intelligence. The Growth LAB installs the system and runs the analysis. Your team stays focused on execution.

Not a fit if: your team doesn't have execution capacity (consider Growth OS instead), or you're pre-$10M ARR.

Simple pricing. No hidden fees.

$6,997/mo
3-month minimum · $20,991 total
3-month minimum · Optional month-to-month after
  • 3–6 experiments designed and managed per month
  • Churn prediction model, updated monthly
  • Weekly at-risk customer list to CS
  • 15+ competitors monitored with weekly Slack alerts
  • Monthly Growth LAB Report
  • Monthly competitive intelligence brief
  • Analytics infrastructure guidance
  • Weekly async communication via Slack

Everything we build stays with you.

Start a conversation →

Questions.

Or book a call →
How quickly can we get started? +
Kickoff within 2 weeks. DISCOVER runs 6 weeks. The Growth LAB hits full rhythm by weeks 8–10 — experiments running, churn model scoring, competitive alerts flowing.
What does my team need to do? +
Execute on the experiments Jake designs. Ship the product changes. Act on the at-risk customer list. Jake handles the analysis, strategy, and system design. Your team handles implementation.
How is this different from hiring a growth consultant? +
Consultants deliver recommendations and leave. The Growth LAB delivers a running system — experiments, churn predictions, competitive intelligence — that compounds every month. When the engagement ends, the infrastructure stays.
Can we upgrade to the Growth OS later? +
Yes. Most clients start with the Growth LAB and add layers as they see value. The DISCOVER work carries over. No rework.
What if we already have analytics tools? +
Good — we build on what you have. Most clients already have Amplitude, Mixpanel, or PostHog. The Growth LAB connects your analytics to experiments, churn prediction, and competitive intelligence. The tools aren't the problem. The missing system is.
Is there a contract? +
3-month fixed engagement with clear deliverables and a defined handoff. Optional monthly retainer available after for ongoing intelligence and experiment management. Everything we build stays with you.
Do I need the Analytics Audit or Focused Sprint first? +
Not required, but recommended. The Analytics Audit ($3,497, 10 days) identifies what's broken. The Focused Sprint ($15,000, 30 days) fixes it. The Growth LAB optimizes it. Clients who start with the audit and sprint get to full LAB velocity faster because the analytics infrastructure is already in place. Coming from the audit or sprint? The LAB builds on everything already in place — no rework.

Our guarantee.

If you're not seeing measurable progress by month 2, we extend at no cost until you do.

Ready to install the growth engine?

A 15-minute call is enough to know whether the Growth LAB fits where you are.

Start a conversation → See all offers →