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Pricing Experiment Worksheet

Use this before you change the pricing page. The worksheet forces the team to define what layer is being tested, who is exposed, what trust is at risk, and what would count as a real result.

  • Best for packaging, framing, threshold, and rollout tests
  • Useful before trust-sensitive tests on existing customers
  • Printable for planning meetings, rollout reviews, and post-test debriefs
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Experiment Setup

Name the test before the page changes

Experiment name
Owner
Planning date

Need a second opinion?

If the team is not getting clearer on what works and what doesn't, and results are not improving as much as you need, the issue is probably not only pricing. The audit is built to diagnose what layer should be tested first.

Safety Check

Answer the 4 questions first

If any answer is vague, the experiment is not ready yet.

What are we testing?

Price point, packaging, value metric, contract term, discounting logic, or sales path.

Who is exposed?

New demand, one segment, expansion accounts, or existing customers.

What trust is at risk?

Fairness, simplicity, predictability, buyer confidence, or willingness to commit.

What counts as a real result?

Not just conversion. Include quality, objections, discount pressure, and retention risk.

Design

Write the experiment cleanly

Pricing layer tested
Segment exposed
Current state
Proposed change
Hypothesis
Operator rule: If you are changing the number, the package, and the contract path together, this is not one experiment. Split it before launch.
Measurement

Define the signal and the stop rule

Primary metric
Secondary quality signals
Exposure window
Exclusion rules
Customer communication needed
Rollback trigger
Decision Log

Capture what happened

Use this after the rollout window ends so the next pricing decision does not start from zero again.

Result summary
Next decision
Date Observation Meaning Decision