Find out exactly what's broken — and what each fix is worth.

A 6-week growth audit. Analytics, experiments, churn, competitive, product, GTM — every layer mapped, every weakness sized by revenue at stake. $15,000–$25,000.

Book a Call → See what's included ↓

Full refund if we don't find $100,000 in addressable revenue opportunity.

Most growth teams execute first and diagnose when things don't work. They run experiments without knowing if the analytics are reliable. They fight churn without predicting it. They compete without knowing what competitors shipped last week. The Foundation reverses this — diagnosis before execution.

WHAT YOU GET

Six deliverables. Each one tells you something specific.

Ranked Opportunity Map

Every growth lever in your business, ranked by revenue at stake. Not a list of 'nice to haves' — a prioritized roadmap where the top item alone is worth more than the engagement fee.

Analytics Audit

Your entire analytics stack assessed. Which events are useful, which are broken, which critical user actions have no tracking at all. Plus the exact fix roadmap your dev team can follow.

Experiment Engine Setup

Hypothesis framework, sample size calculators, success criteria templates, and your first 3–5 experiment designs ready to run. The infrastructure that turns opinions into evidence.

Churn Prediction Model

A model trained on your data. Risk score for every customer. Intervention playbook for each risk level. Your CS team gets a weekly at-risk list — 30–60 days before cancellation.

Competitive Intelligence Library

15+ competitors mapped. Pricing, positioning, feature gaps, and win/loss patterns documented. Monitoring system established with weekly Slack alerts.

Full Handover Documentation

Everything we built, how it works, how to maintain it. Your team can run it independently from day one after handoff.

THE TIMELINE

Six weeks. Three phases. Zero ambiguity.

WEEKS 1–2
Stack Assessment + Data Audit

Read-only access to your analytics, CRM, and product. Every event reviewed. Every dashboard assessed. Gap analysis identifying the 5–10 biggest measurement blind spots costing you revenue.

WEEKS 3–4
Model Training + Experiment Calibration

Churn prediction model trained on your historical data. Experiment engine configured — hypothesis framework, sample size calculators, first experiment designs. Competitive intelligence database built.

WEEKS 5–6
Competitive Intel + Handover

15+ competitors mapped with monitoring established. Full handover: ranked opportunity map, all documentation, walkthrough sessions. Your team can run everything independently.

What changes after The Foundation (6-week diagnostic) is installed.

Before After The Foundation
Analytics Dashboards nobody acts on. 30–50% of data is wrong. Every metric tied to a decision. Fix roadmap your dev team can follow.
Experiments 0–2 tests per quarter. Hypotheses from opinions. Experiment engine ready. First 3–5 designs queued. Statistical rigor built in.
Churn prediction You find out when they cancel. Weekly at-risk list. 30–60 days early. Intervention playbook for each risk level.
Competitive intel A spreadsheet updated quarterly. 15+ competitors monitored. Weekly Slack alerts. Positioning gaps documented.
Growth strategy Opinions and quarterly offsites. Ranked opportunity map. Every fix sized by revenue at stake.
Knowledge Scattered across tools and people's heads. Full documentation. Your team runs it independently.

THE WORK

Specific results from specific engagements.

HEALTHCARE SAAS
$272K–$505K
annual revenue opportunity identified
90%
analytics cost reduction
30–60 days
churn predicted early
E-COMMERCE SAAS
20% → 35%
activation rate
$2.5M+
annual opportunity
40+
missing events found

IS THIS YOU?

Three types of company The Foundation is built for.

SERIES A · $5–15M ARR

Evaluating whether you need a growth function at all. The Foundation tells you exactly where the opportunities are, how big they are, and what to build first — before you commit to hiring or an ongoing engagement.

SERIES B · $15–40M ARR

You're considering the Growth LAB (Jake + your team, 3 months) but want to see the landscape first. The Foundation maps everything, so when the Growth LAB starts, we're executing against known opportunities — not discovering them.

SERIES C · $30–80M ARR

You have a growth team but suspect there are blind spots. The Foundation finds them — which customers you're losing and why, what competitors shipped this week, and which experiments would move the needle most.

Not a fit if: you're pre-$5M ARR, pre-product-market-fit, or looking for a single campaign rather than a diagnostic.

The Foundation is the starting point. Here's the path.

01
01
The Foundation

Map everything. Size every opportunity. Build the infrastructure.

$15K–$25K · 4–6 weeks
02
02
Growth LAB

Jake runs analysis, experiments, churn modelling, competitive intel. Your team executes.

$21K–$42K · 3 months
03
03
Growth OS (we run everything, 6 months)

Jake's full team runs all six layers. 60 minutes a week from you is the only ask.

$180K–$300K · 6 months

Most clients start with The Foundation and move into the Growth LAB. The Foundation work carries over. No rework.

Full refund if we don't find $100,000 in addressable revenue opportunity.

If the Ranked Opportunity Map doesn't identify at least $100,000 in revenue you're currently leaving on the table, you pay nothing. The engagement has to be worth more than it costs — that's the baseline.

Simple pricing. No hidden fees.

$15,000–$25,000
One-time · 4–6 weeks
  • Ranked opportunity map — every lever sized by revenue
  • Full analytics audit + fix roadmap
  • Experiment engine built and calibrated
  • Churn prediction model trained on your data
  • Competitive intelligence library (15+ competitors)
  • Weekly Slack alerts established
  • Full handover documentation
  • 60-minute walkthrough call

Everything we build stays with you.

Book a Call →

Questions.

Or book a call →
How quickly can we get started? +
Kickoff within 2 weeks. The Foundation runs 4–6 weeks from there. Most clients have the full handover by week 8.
What access do you need? +
Read-only access to your analytics platform, CRM, and product. No write access. No code changes. We observe and analyze.
What if we already have analytics tools? +
Good — we build on what you have. The audit assesses your existing stack and tells you exactly what's working, what's broken, and what's missing. No rip-and-replace.
Do we need to do The Foundation before the Growth LAB? +
Not strictly required, but strongly recommended. The Foundation maps the full landscape so the Growth LAB executes against known opportunities. Clients who skip it spend the first month of the Growth LAB discovering what The Foundation would have found in week 2.
Is the guarantee real? +
Yes. If we don't find at least $100,000 in addressable revenue opportunity in the Ranked Opportunity Map, full refund. We've never had to pay it — but it's there because we're confident in what the audit finds.

Ready to find out what's broken?

A 15-minute call is enough to know whether The Foundation fits where you are.

Book a Call → See all offers →