THE FOUNDATION — A COMPLETE GROWTH DIAGNOSTIC

Jake McMahon — ProductQuant

8+ years B2B SaaS · Behavioural Psychology + Big Data (Masters)

Find out exactly what’s broken — and what each fix is worth.

A complete growth audit. Analytics, experiments, churn, competitive, product, GTM — every layer mapped, every weakness sized by revenue at stake. Your team stops debating priorities and starts executing against the opportunities with the most revenue behind them.

Start Your Qualification → See what’s included ↓ See exactly what you get →

Full refund if we don’t identify specific, documented revenue opportunities · Fixed-scope delivery

WHAT GETS AUDITED

Analytics Every event, dashboard, and data gap assessed and sized by revenue impact

Experiments Hypothesis framework built — first 3–5 designs ready to run

Churn Prediction model trained on your data, weekly at-risk list established

Competitive 15+ competitors mapped, monitoring system with weekly Slack alerts

Opportunity Map Every opportunity ranked by revenue. What to fix first is not a guess.

One-time engagement · Everything stays with you

WHAT YOU'RE GETTING ANSWERED

1️⃣

What do I get?

Complete diagnostic audit across analytics, experiments, churn, competitive landscape, product positioning, and GTM strategy. You get a ranked opportunity map showing the top 3–5 revenue leaks, each sized by revenue impact.

✓ Ranked opportunity map (top 3–5 revenue leaks)
✓ Revenue impact sizing for each opportunity
✓ Custom audit deck (your colors, your data)
✓ 90-day implementation roadmap

2️⃣

How long will it take?

We deliver a complete diagnostic on a fixed schedule.

✓ Phase 1: Data audit + analytics review
✓ Phase 2: Customer interviews + churn analysis
✓ Phase 3: Diagnosis + roadmap presentation

3️⃣

When will I know it's done?

Success = You have a clear, prioritized list of fixes ranked by revenue impact, with specific metrics to track each one.

✓ You know exactly which leak to fix first
✓ Your full team sees the roadmap and agrees
✓ You have documentation to share with investors

4️⃣

What happens if it doesn't work?

Full refund guarantee. If we don't identify at least $100K in fixable revenue opportunities specific to your business, you get 100% refund, no questions asked.

↳ We've never had to use this. Our diagnoses are thorough. Refund window closes 30 days after audit deck delivery.

We build a single dashboard that shows your biggest money leaks.

You get a clear list of problems, ranked by how much revenue each one is costing you. Your team knows exactly what to fix first.

CUSTOMER SUPPORT

Why are so many people calling about the same billing error?

We track every complaint and link it to lost subscriptions. You see exactly how much revenue that bug is draining each month. Now you can tell engineering the dollar value of fixing it.

WEEKLY REPORTING

Which marketing channel is actually bringing in paying customers?

We connect sign-ups from every channel to who actually stays and pays. You stop guessing based on clicks and see which campaigns drive real revenue. Next week's budget goes to the proven winner.

PRODUCT TEAM

Should we build the new feature or fix the slow checkout?

We calculate how much money the slow checkout loses daily versus the potential gain of the new feature. You get a clear dollar comparison. The team picks the project with the highest financial return.

CEO REVIEW

Where is our growth stalling, and what's the cheapest fix?

We map every stage of your customer journey and show where people leave without paying. You see the biggest drop-off point and the revenue impact of a simple improvement there. You invest in the fix with the fastest payback.

DELIVERY

Fixed Scope

From kickoff to ranked opportunity map and full handover. Read-only access — no engineering time required from your team.

GUARANTEE

Guaranteed Outcome

Specific, addressable revenue opportunities identified — or full refund. The deliverable either exists or it doesn’t.

FIXED PRICE

Fixed Price

One price. Everything included. Analytics audit, churn model, competitive library, experiment engine, ranked opportunity map, and full handover.

The fastest way to find your biggest revenue leak is to stop guessing and measure every layer at once. Most teams find $100K+ in fixable losses within the first week.

	The Foundation	DIY Internal Audit	Hire a Growth FTE	Generalist Agency
Time to first insight	6 weeks	3–6 months	6–12 months	8–12 weeks
Revenue sizing per opportunity	Every leak sized	Subjective estimates	Depends on experience	Rarely provided
Churn model delivered	Trained + deployed	Requires data science	If they have the skillset	Not included
Competitive intelligence system	15+ competitors mapped	Manual spreadsheet	Depends on bandwidth	One-time report
Everything stays with you	Yes	Yes	Not if they leave	No
Investment	$15,000–$25,000	$40K–$80K (team time)	$150K–$250K + equity	$30K–$100K

Ready to stop guessing?

Know exactly where your next $500K in revenue is hiding.

The Foundation maps every layer of your growth — analytics, experiments, churn, competitive, product, and GTM — and tells you what to fix first, sized by revenue impact.

Start Qualification →

YOU ALREADY KNOW SOMETHING IS OFF

Data exists but decisions still come from opinions

“We have dashboards, a growth hire, and analytics tools. None of it connects. Product decisions happen in planning meetings based on whoever argues hardest, not on evidence.”

VP Product — B2B SaaS, $12M ARR

Every quarter starts from scratch

“Last quarter’s learnings live in a slide deck nobody reopens. The new roadmap is built from opinions, not evidence. Our team works hard — effort just never compounds.”

Head of Growth — Series B

Spending on growth without knowing what’s broken

“Is the bottleneck activation? Retention? Pricing? Feature adoption? Everyone has a theory. Nobody has the ranked list. We’re investing in fixes before we’ve diagnosed the problem.”

CEO — Series A

Churn visible only after cancellation

“We find out a customer is at risk when they cancel. By then it’s too late. We don’t have a model, we don’t have early signals, and CS is always reacting instead of preventing.”

CRO — B2B SaaS, $20M ARR

WHAT THIS TYPICALLY UNCOVERS

The highest-value opportunity is almost never the one your team is debating.

Your analytics track what was easy to instrument, not what matters.

Most analytics stacks have a significant portion of events that are broken, duplicated, or missing entirely. The audit reveals which metrics your team is acting on that don’t actually reflect user behaviour.

Churn patterns are often visible weeks before cancellation.

Teams without a churn model discover risk when the customer leaves. The Foundation trains a model on your behavioural data and establishes a weekly at-risk list your CS team can act on.

Competitive moves are reaching your team through churned customers.

Without a monitoring system, you learn about competitor pricing changes and feature launches from exit surveys. The audit builds a library of 15+ competitors with weekly Slack alerts.

Your experiment velocity is likely lower than it should be.

Teams without a hypothesis framework and sample size infrastructure default to shipping features based on opinion. The Foundation builds the experiment engine and queues the first 3–5 designs.

WHY THIS IS DIFFERENT

Most growth audits end with a slide deck. This one ends with a ranked map your team can execute.

A typical consultant spends weeks interviewing your team, writes a long report, and leaves. Your team reads the executive summary, argues about priorities, and the deck goes into a shared drive nobody opens again.

The Foundation works differently. Every opportunity is sized by revenue impact — not listed as a “recommendation.” Your team doesn’t need to interpret findings or decide what matters most. The map is already ranked. The first three moves are already scoped. And everything — the analytics audit, the churn model, the competitive library, the experiment backlog — stays with your team permanently.

You’re not buying advice. You’re buying a complete diagnostic that tells you exactly where the revenue is hiding and in what order to go after it.

TIMELINE

From read-only access to a ranked opportunity map on a fixed schedule.

PHASE 1

Stack Assessment + Data Audit

Read-only access to your analytics, CRM, and product. Every event reviewed. Every dashboard assessed. Gap analysis identifying the 5–10 biggest measurement blind spots costing you revenue.

→

PHASE 2

Model Training + Experiment Calibration

Churn prediction model trained on your historical data. Experiment engine configured. Competitive intelligence database built from 15+ competitors.

→

PHASE 3

Ranked Map + Full Handover

Ranked opportunity map delivered. 15+ competitors fully mapped with monitoring. Full documentation and 60-minute walkthrough. Your team runs everything independently.

After handover: your team builds against the #1 revenue opportunity — not the loudest opinion in the room

WHAT YOU GET

A ranked map where the #1 item alone is worth more than the engagement.

Deliverable 1 · Core

Ranked Opportunity Map

Every growth opportunity in your business, ranked by revenue at stake. Not a list of “nice to haves” — a prioritised roadmap where the top item alone is worth more than the engagement fee.

Every weakness sized by revenue impact
Priority order based on impact vs. effort
Clear decision: what to fix first, and why

Deliverable 2 · Analytics

Full Analytics Audit

Your entire analytics stack assessed. Which events are useful, which are broken, which critical user actions have no tracking at all. Plus the exact fix roadmap your dev team can follow.

Every event reviewed: status, issues, recommendations
5–10 biggest measurement gaps sized by revenue
Implementation roadmap (5–8 pages, dev-ready specs)

Deliverable 3 · Experiments

Experiment Engine Setup

Hypothesis framework, sample size calculators, success criteria templates, and your first 3–5 experiment designs ready to run. The framework that turns opinions into tested results.

Every experiment your team runs produces a decision, not a debate
Sample size calculators pre-configured
First 3–5 experiment designs queued

Deliverable 4 · Churn

Churn Prediction Model

A model trained on your data. Risk score for every customer. Intervention playbook for each risk level. Your CS team gets a weekly at-risk list — 30–60 days before cancellation.

At-risk accounts flagged weeks before they cancel
Weekly at-risk list established from week 1
Intervention playbook for each risk level

Deliverable 5 · Competitive

Competitive Intelligence Library

15+ competitors mapped. Pricing, positioning, feature gaps, and win/loss patterns documented. Monitoring system established with weekly Slack alerts.

15+ competitors mapped and documented
CS gets alerted the moment an account starts slipping — automatically
Positioning gaps sized by revenue impact

Deliverable 6 · Handover

Full Handover Documentation

Everything built, how it works, how to maintain it. Your team runs it independently from day one after handoff. 60-minute walkthrough call included.

Documentation for every system built
60-minute walkthrough call + recording
Your team runs it without us from day one

On cost of delay: if you have revenue leaks you don’t know about — activation drop-off, a mispriced tier, a churn pattern nobody’s watching — the cost compounds every month. The Foundation identifies these leaks so you can fix them.

FIT CHECK

You have analytics, a growth hire, and dashboards — but nobody can tell you what to fix first.

GOOD FIT

Series A–C at $5M–$80M ARR with blind spots across growth

Growth team exists · system doesn’t

The situation

You have analytics tools, a growth hire, and maybe a few dashboards. But nothing connects. Every quarter starts from scratch. You suspect there are revenue leaks across activation, retention, competitive positioning, and experiments — but you don’t have a ranked list that tells you where to invest first.

What you leave with

Every opportunity ranked by revenue at stake — not opinions
Churn model, experiment engine, and competitive library running
Full documentation so your team operates it from day one

Your team stops debating priorities and starts executing against known opportunities.

NOT A FIT

Pre-product, pre-PMF, or looking for a single campaign

Wrong stage or wrong problem

When The Foundation doesn’t apply

If you’re pre-product-market fit or haven’t established consistent revenue, the audit won’t have enough data to size opportunities reliably. And if you need a single-problem sprint rather than a full diagnostic, a focused engagement is a better fit.

Better starting points

Activation Deep Dive

Map your activation funnel and rank the top 3 fixes by impact.

Focused Sprint

Answer one specific growth question in 2 weeks with data.

Analytics Audit

Fix your measurement layer before running any diagnostic.

What The Foundation doesn’t cover

The Foundation delivers the diagnostic, the infrastructure, and the ranked roadmap. Your team does the building. If you need ongoing execution against the opportunities the audit identifies, that’s a different engagement.

Implementing the fixes — your engineering team ships the changes
Running experiments beyond the first designs — your team executes the backlog
Ongoing competitive monitoring beyond the initial setup — the system runs, your team reviews

For ongoing execution → Growth LAB

Jake McMahon — ProductQuant

Jake McMahon

8+ years building retention, activation, and growth programs inside B2B SaaS · Behavioural Psychology + Big Data (Masters)

I run The Foundation myself — the analytics audit, the churn model, the competitive library, the opportunity map. It’s not a team of analysts you never speak to. You get the senior-level diagnostic from the first week.

Most diagnostics deliver a long list of recommendations. The Foundation delivers a ranked list with revenue sizing, and a running system your team can operate the day after handover. The infrastructure doesn’t depend on us to access it.

I won’t do this:

Deliver a list of recommendations without sizing them by revenue
Build dashboards nobody opens
Leave systems that require us to explain how they work every time
Recommend experiments without pre-configured hypothesis frameworks

What access do you need?

Read-only access to your analytics platform, CRM, and product. No write access. No code changes. We observe, analyse, and build the systems in parallel. The only ask from your side: one kickoff call, one mid-point check-in, and the final walkthrough.

Teams Jake has worked with

PRICING

One engagement. Know exactly where your next $500K in revenue comes from — and what’s blocking it.

$15,000–$25,000

one-time · 6 weeks

Fixed-scope audit

Ranked opportunity map — every opportunity sized by revenue
Full analytics audit + fix roadmap
Experiment engine built and calibrated
Churn prediction model trained on your data
Competitive intelligence library (15+ competitors)
Weekly Slack alerts established
Full handover documentation
60-minute walkthrough call
Everything stays with your team permanently

$100,000 in addressable revenue identified — or full refund.

Start Qualification →

Specific, addressable revenue opportunities identified — or full refund. Addressable means specific: which lever, how much revenue, what to do about it, and in what order. Not vague “areas for improvement.” Every opportunity in the ranked map comes with a number, a fix, and a timeline.

Questions.

Or qualify →

How quickly can we get started? +

Kickoff within a few weeks. The Foundation runs on a fixed schedule from there. Most clients have the full handover shortly after the audit concludes.

What access do you need? +

Read-only access to your analytics platform, CRM, and product. No write access. No code changes. We observe, analyse, and build the systems in parallel.

What if we already have analytics tools? +

Good — we build on what you have. The audit assesses your existing stack and tells you exactly what’s working, what’s broken, and what’s missing. No rip-and-replace.

Do we need to do The Foundation before the Growth LAB? +

Not strictly required, but strongly recommended. The Foundation maps the full landscape so the Growth LAB executes against known opportunities. Clients who skip it spend the first part of the Growth LAB discovering what The Foundation would have found early in the audit.

What’s the guarantee? +

If we don’t find at least $100,000 in addressable revenue opportunity in the Ranked Opportunity Map, full refund. Addressable means specific — which lever, how much, and what to do about it. We’ve never had to pay it.

Why not just do this internally? +

Most internal audits take months and cover whatever the team has bandwidth for. Strategy consultants deliver a slide deck. The Foundation delivers infrastructure — live dashboards, a deployed churn model, a competitive library, and a ranked opportunity map with revenue numbers attached. Your team can act on day one, not spend another quarter interpreting recommendations.

What’s the ROI? +

The Foundation identifies specific revenue leaks and sizes their impact. The one-time investment is typically outweighed by the addressable opportunities found. Most engagements identify significant annual addressable revenue.