Step 2 after the Free Activation Teardown

You're losing users at onboarding. And you don't know exactly where — or how much it costs.

The free Activation Teardown shows where users get stuck. The Deep Dive connects it to your analytics data — exact drop-off percentages, revenue impact estimates, and a 20–25 page redesign roadmap your dev team can follow.

$4,997 · 10 Days

Book a Call to Start — $4,997 → Start with the Free Teardown

If we can't find at least 5 specific drop-off points worth fixing, you don't pay.

Free Teardown vs. Deep Dive: what's included

	Free Activation Teardown	Activation Deep Dive — $4,997
Experience walkthrough (15-min Loom)	✓	✓
Visual observation of friction points	✓	✓
3–5 prioritized fixes	✓	✓
Analytics platform connection	—	✓
Quantified drop-off % at every step	—	✓
Revenue impact estimates	—	✓
User segmentation audit	—	✓
Wireframe mockups for top 3 fixes	—	✓
20–25 page written report	—	✓
Implementation roadmap	—	✓
60-minute walkthrough call	—	✓

Book the Deep Dive Start with the Free Teardown →

10-DAY DELIVERY TIMELINE

10 days. Five deliverable layers.

Most activation audits look at the UI and stop. They miss the real question: what's the gap between where users drop off and what the data says the drop-off is actually worth?

DAYS 1–2 Included in Free Tier

Experience Walkthrough

We sign up and go through onboarding as a new user. Screen recorded with full narration. We document every friction point, confusion moment, and missed opportunity.

DAYS 3–4

Analytics Deep-Dive

We connect to your Amplitude/Mixpanel/PostHog. We reconstruct the complete activation funnel — conversion rate at every step, where volume drops, where it recovers, and where different user types diverge.

Activation funnel reconstruction — exact conversion percentages at every step

DAYS 5–6

Quantified Gap Analysis

We quantify the revenue impact of each drop-off point. If 35% of users drop at step 4, and your average contract is $10K/yr, and you get 200 signups/month — the step 4 problem is worth $840K/yr in lost activation. We do this math for every significant drop-off.

Revenue impact analysis — every major gap with a dollar estimate attached

DAYS 7–8

User Segmentation Audit

Are different user types activating differently? Enterprise vs. self-serve? Different use cases? Different acquisition channels? We segment your activation data to find whether you have one problem or multiple segment-specific problems.

Segmentation analysis — activation rate by user type, source, and use case

DAYS 9–10

Redesign Roadmap + Wireframes

For the top 3 friction points, we design wireframe solutions — not vague recommendations. We also write the full implementation roadmap: prioritized by revenue impact vs. engineering effort, with experiment specifications for testing each fix.

20–25 page report with wireframes + implementation roadmap

Final: 60-minute walkthrough call — we walk through every finding, answer questions, and help prioritize the build plan.

What we've found in previous Deep Dives

Sales Engagement

50%

of users dropped off at step 4

Analytics showed it wasn't a UI problem — it was a prerequisite problem. Step 4 required an API connection that 50% of users didn't have credentials for yet. That single finding represented $28–32K/month in churn from non-activated users. Fix: make the API connection optional, surface contextually.

PPC Automation

$2.5M

annually — revenue opportunity from one onboarding gap

The highest-value feature — users with it had 1.8× higher retention — had zero in-app discovery path. Only 13% of users found it. The feature wasn't even in the first 7 days of onboarding. Revenue opportunity from fixing that one gap: $2.5M annually.

Healthcare SaaS

3× higher churn

enterprise users vs. solo practitioners

Three completely different user types going through identical onboarding. Enterprise users churned at 3× the rate. The problem wasn't the product — it was that onboarding never adapted to their setup requirements. Segment-specific paths were the fix.

$4,997. 10 days. A redesign roadmap your team can actually build.

$4,997 one-time

15-minute Loom experience walkthrough
Activation funnel reconstruction (analytics deep-dive)
Revenue impact analysis (dollar value per drop-off point)
User segmentation audit
Wireframe mockups for top 3 friction points
20–25 page written report
Implementation roadmap (prioritized, with A/B test specs)
60-minute walkthrough call + recording

If we audit your activation funnel and find no meaningful gaps, we'll refund 100%. This hasn't happened.

Book a Call to Start — $4,997 →

Common questions.

Do I need the free teardown first?

No. You can start here directly. The free teardown is a lower-commitment entry point — it's included as part of the Deep Dive anyway.

What analytics access do you need?

Read-only access to your analytics platform (Amplitude, Mixpanel, PostHog, etc.). Takes 5 minutes to set up. We never modify your data.

What if we don't have much analytics data yet?

We can still complete the experience walkthrough and a partial funnel analysis. We'll tell you upfront what we can and can't measure given your current setup.

Can our team implement the recommendations themselves?

Yes. The implementation roadmap includes exact specifications any mid-level developer can follow, plus experiment specs for A/B testing each fix.

What happens after — do you offer implementation?

Yes. The Foundation (6-week diagnostic) engagement ($15K–$25K, 4–6 weeks) implements the redesigns and builds the full growth infrastructure. It's optional — the Deep Dive stands alone.