6-WEEK COHORT PROGRAM · $950/SEAT

Three weeks. Leave with your churn archetype diagnosed, a signal dashboard catching warning signs before cancellation, and your first targeted intervention tested.

Live cohort, 6–12 participants, applied to your real churn data. You identify which of the 6 archetypes is driving your loss, build a dashboard that shows you warning signs weeks before cancellation, test an intervention matched to your actual failure mode, and leave with a recurring churn review process your CS and product teams can run without you.

Jake McMahon, ProductQuant

Apply for the next cohort → Read the full curriculum ↓

PROGRAM DETAILS

Duration 3 weeks

Sessions 2 live sessions per week

Cohort size 6–12 participants

Async work Homework applied to your real data

Recording All sessions recorded

$950/seat · limited seats per cohort

Does This Sound Familiar

The churn number looks manageable. Until someone does the math.

The quarterly review

The churn rate is 4–6%. That sounds fine until someone applies it to ARR and the room goes quiet. You can see the compounding. You can see what that rate means at your current growth trajectory. What you can’t see is why it’s happening — or which specific driver is responsible for most of it.

The exit survey problem

Every churned account says “too expensive.” But the price hasn’t changed. New customers are converting at the same rate. “Too expensive” is how customers end a conversation they don’t want to have — it isn’t the reason they left. You need the structural driver, not the exit line.

The retention initiative

The initiative has been “in progress” for two quarters. More onboarding emails. More check-in calls. A discount save program. The churn rate hasn’t moved. That’s because the interventions aren’t matched to the failure mode. You’re treating the symptom while the archetype keeps producing new at-risk accounts.

Before & After

What changes after the program.

Before the program

Churn rate is visible but the primary driver isn’t — exit surveys say "too expensive" every time
Running onboarding emails, check-ins, and discount saves without knowing which archetype you’re fighting
No early warning — you find out about at-risk accounts when they cancel, not 30 days before

After the program

Churn archetype identified from your own data — the structural driver, not the exit line
Signal dashboard catching warning signs 30–60 days before cancellation
Intervention sequence designed for your archetype, tested, and documented for CS + product to run independently

Outcomes

Four concrete deliverables, built on your own data.

There are 6 churn archetypes: failed activation, expectation gap, support failure, feature gap, champion loss, and natural lifecycle. Most products have one primary archetype driving most of their churn. This program finds yours.

Your churn archetype identified (one of 6) with evidence from your own data

The 6 churn archetypes are: failed activation, expectation gap, support failure, feature gap, champion loss, and natural lifecycle. Most teams have a primary archetype driving most of their churn. Identifying it from your own data — not a survey, not a gut feeling — is the first step to fixing it.

A signal dashboard that shows churn risk 30–60 days before it happens

A live dashboard in your analytics tool that surfaces accounts showing early warning signals specific to your churn archetype. Not a generic health score — signals calibrated to the failure mode your data shows is the primary driver.

A tested intervention sequence for your highest-risk cohort

An intervention sequence designed for your archetype and tested against your actual at-risk accounts during the program. Not a playbook you adapt later — a sequence you’ve already run, with data on what worked and what didn’t.

A recurring churn review process your CS and product teams run together

The weekly and monthly review cadence, the escalation criteria, and the cross-functional ownership model that keeps your CS and product teams aligned on churn signal after the program ends. The goal is that the work continues without Jake in the room.

PROGRAM FORMAT

Live cohort. Applied to your real churn data every week.

Duration

6 weeks

Two live sessions per week. Each week builds from archetype identification through to intervention and process.

Cohort size

6–12 seats

Small enough that Jake reviews every async submission personally. Cohort discussion surfaces patterns across different churn archetypes.

Async work

~2 hrs/week

Structured analysis of your own churn data each week. Reviewed by Jake before the next session with specific written feedback.

Recording

All sessions

Every session recorded and available for 12 months after the cohort ends.

Platform

Zoom + Slack

Live sessions on Zoom. Async work, signal dashboard screenshots, and cohort discussion in a private Slack channel.

Who joins

CS + product

Works best when CS and product each have a seat. The review process built in Week 6 requires both functions to run correctly.

6-Week Agenda

What gets built each week.

Churn archetype diagnosis

Jake runs the archetype identification framework against your data. Each participant works their own churn history to identify their primary failure mode.

Signal identification

Map the leading indicators that predict churn 30–60 days out for your specific archetype. Build the signal logic before you build the dashboard.

Signal dashboard build

Build the live dashboard in your analytics tool. Every participant builds against their own data with Jake reviewing the signal logic in real time.

Intervention design

Design the intervention sequence matched to your archetype. The intervention isn’t a generic email drip — it’s matched to the specific failure mode driving your churn.

Intervention test

Run the intervention against your current at-risk cohort. Jake reviews results live, adjusts the sequence based on early signal.

Cross-functional review process

Build the weekly/monthly cadence and ownership model for CS and product to run together after the program. The work continues without Jake in the room.

Read the full curriculum →

Fit

Who this program is built for — and who it isn’t.

Good fit

SaaS teams with monthly churn above 2% who’ve tried more onboarding emails, check-ins, and discount saves without moving the number
CS and product teams who know their churn reasons but can’t agree on which one is actually primary
Teams approaching a fundraise or board review where churn needs a credible fix plan, not a vague initiative

Not the right fit

Pre-launch products — you need real churn data before this analysis is possible
Products with less than 6 months of retention history — the cohort data is too thin to identify a reliable archetype
Teams whose churn is primarily involuntary (payment failures) — that’s a billing recovery problem

Social Proof

What teams leave with.

“Placeholder — replace with real cohort testimonial.”

Name, Role — Company

“Placeholder — replace with real cohort testimonial.”

Name, Role — Company

“Placeholder — replace with real cohort testimonial.”

Name, Role — Company

WHO THIS IS NOT FOR

This program is specific. So is the fit.

Pre-launch products — you need real churn data before this analysis is possible
Products with less than 6 months of retention history — the cohort data is too thin to identify a reliable archetype
Teams whose churn is primarily involuntary (payment failures) — that’s a billing recovery problem, not a churn archetype problem

THE VALUE OF DOING THIS RIGHT

Comparable engagement. A fraction of the cost.

A retention consulting engagement runs $5,000–$15,000 for a deliverable at this level of specificity: churn archetype identified from your data, a signal dashboard, a tested intervention sequence, and a cross-functional review process. This cohort delivers the same structured output for $950/seat across 6 weeks, with peer review from teams working through the same class of problems.

Guarantee

We back the result, not just the experience.

30-Day Guarantee

If you complete the first two weeks and haven’t identified at least 2 structural churn drivers — specific enough to brief your board on — tell us and you’ll get a full refund.

Pricing

Per-seat pricing. Apply to join the next cohort.

Per Seat

$950 /seat

One-time payment per seat. No recurring fee.

12 live sessions over 6 weeks (2 per week)
Cohort of 6–12 participants
Async churn data analysis reviewed by Jake each week
Churn archetype identification from your own data
Signal dashboard built in your analytics tool
Intervention sequence designed and tested
Cross-functional churn review process documented
All sessions recorded, 12-month access
Private cohort Slack channel

Apply for the next cohort →

2-week guarantee: if you haven’t identified at least 2 structural churn drivers by end of Week 2, you’ll get a full refund.

Common Questions

Questions.

Or apply directly →

What data do we need before joining? +

You need at least 6 months of churn data, some form of product usage tracking, and ideally some exit interviews or churned-account notes. You don’t need a sophisticated analytics setup. The program works with teams that have basic event tracking alongside CRM and support data.

Should CS and product join together? +

Yes, strongly recommended. The review process built in Week 6 requires both functions to own parts of it. If only one function joins, the process breaks down when the program ends because there’s no one accountable on the other side.

What if our churn is mostly involuntary (failed payments)? +

Involuntary churn is a separate problem and usually easier to fix with billing recovery tooling. This program is focused on voluntary churn — customers who decide to leave. If involuntary churn is your primary issue, get in touch before applying and we’ll tell you honestly whether the program fits.

When is the next cohort? +

Dates are confirmed when enough applications are in. Apply via the booking link and Jake will reach out with cohort dates, with no obligation to enroll.

How is this different from the Churn Diagnosis Playbook? +

The Churn Diagnosis Playbook is a self-directed toolkit you run independently. This program is a 6-week live cohort with Jake working through your specific data, reviewing your signal dashboard, and giving feedback on your intervention sequence. If you want to run the diagnosis yourself, start with the playbook. If you want Jake in the room, apply for the cohort.

Churn compounds. Every month you don’t address the structural driver, you’re not just losing customers — you’re losing the compounding growth those customers would have generated. Six weeks is enough to change that.

Once you’ve diagnosed the archetype, the same analytical system that identified it keeps running — surfacing at-risk accounts before they cancel, every week, without you in the room.

Apply for the next cohort → Read the full curriculum →