WORKSHOP — 90-MIN 1-ON-1 · $197

90 minutes. Walk away knowing exactly which growth strategies fit your product and which ones are working against it.

Jake classifies your product live on Zoom. You leave with a complete 10-dimension DNA profile, 3 strategic misalignments identified with specific evidence, a growth motion recommendation for your product type, and a Strategy Implications Matrix delivered to your inbox before end of day.

Jake McMahon Jake McMahon, ProductQuant
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SESSION DETAILS

Duration 90 minutes on Zoom
Format 1-on-1, recorded
Delivery Within 7 days of booking
Deliverable Strategy Implications Matrix, same day

$197 one-time · no recurring fee

Delivered by Jake McMahon · Founder, ProductQuant · 8+ years B2B SaaS product analytics · Australian product leader
⏱
Duration
90 minutes
👥
Format
1-on-1 live via Zoom
📋
Deliverable
Strategy Implications Matrix, same day
💰
Price
$197 one-time
The Problem

You’ve tried the growth plays. Something still isn’t adding up.

You’ve run the PLG motion. Maybe you’ve invested in content, paid acquisition, or outbound. The team is working hard. The tactics aren’t obviously wrong. But growth isn’t tracking the way the effort justifies — and you can’t tell if the problem is execution or if the strategy itself is structurally mismatched to what your product actually is.

Think about the last Monday standup where the conversation turned to growth. Everyone had a different diagnosis. Someone said it’s a top-of-funnel problem. Someone said it’s activation. Someone said it’s the positioning. You’ve heard all three before. You still don’t have a clean answer — because nobody has stepped back to look at what kind of product you’re actually operating and what that means for which strategies can work.

Not every product can grow through PLG. Not every product should be closing enterprise. The moves that work for one product archetype actively fight against another. Most teams find this out the slow way — 12 months of effort against the wrong motion, then a reorg, then a new thesis.

90 minutes is enough time to find out whether your current growth strategy fits your product type. That’s what this session does.

Before & After

What changes after 90 minutes.

Before this session
  • No shared language for why growth tactics aren’t producing results
  • Every standup ends with 3 different diagnoses and no resolution
  • Running PLG, content, or outbound without knowing if they fit your product type
After this session
  • Your product classified across 10 dimensions with evidence, not intuition
  • 3 specific misalignments identified — briefable to your board the next day
  • A growth motion recommendation matched to your actual product archetype
Outcomes

Four things built on your actual product. In 90 minutes.

✓10-dimension DNA profile, built live
Every dimension of the Product DNA framework applied in real time — structured classification built together, with Jake surfacing what you know but haven’t formalised.
✓3 strategic misalignments identified
The DNA classification reveals where your current strategy doesn’t match your product type — with specific evidence from your own product and market context.
✓Growth motion recommendation
A clear recommendation on which growth motion fits your product archetype — and why the ones you’re currently running may be working against you.
✓Strategy Implications Matrix, same day
A structured document summarising your DNA profile, misalignments, and recommended direction — formatted to share with leadership without additional translation work.
The Strategy Implications Matrix tells you what’s misaligned. What you do about it depends on how deep the misalignment runs — but you’ll arrive at that conversation with evidence, not a hunch.
Session Format

Live, focused, and applied to your actual product.

Duration
90 min
One focused session via Zoom. Enough time to go deep without overrunning your day.
Format
1-on-1
Just you and Jake. No cohort, no waiting for group dynamics. The full session is yours.
Recording
Included
Full session recorded and shared with you. Refer back to the classification discussion any time.
Scheduling
Within 7 days
Sessions scheduled within 7 days of booking. Book your slot directly via Calendly.
Pre-work
None required
No preparation needed. Jake runs the classification live. Come ready to answer questions about your product.
Deliverable
Same day
The Strategy Implications Matrix is completed during the session and sent before end of day.
Session Agenda

How the 90 minutes runs.

01
Context & framing (15 min)
Jake runs through how the Product DNA framework works and what the classification is going to produce. You confirm the product scope and key strategic questions upfront.
02
Live 10-dimension classification (45 min)
Jake classifies your product across all 10 dimensions in real time, asking structured questions and building the profile on screen as you work through it together.
03
Misalignment identification (20 min)
The classification is complete — Jake identifies the 3 most significant misalignments between your DNA profile and your current growth motion or roadmap, with evidence for each.
04
Growth motion recommendation & wrap (10 min)
Jake delivers the growth motion recommendation specific to your product archetype. Strategy Implications Matrix delivered to your inbox same day.

No prep required. Jake runs the classification live by asking structured questions. Come ready to describe how your product works and how customers currently buy and use it — that’s all you need.

Fit

Who this session is built for — and who it isn’t.

Good fit
  • Founders or PMs where growth tactics are producing results below what the effort justifies
  • Teams preparing a board update, pricing change, or growth model shift who need a clean product classification
  • Product leaders who want a structured outside view before locking in a roadmap
Not the right fit
  • Looking for a general growth review or audit across all channels — this is a structural classification, not a tactics review
  • Want a competitive analysis or market positioning report — that’s a different engagement entirely
  • Need full product strategy across roadmap, pricing, and GTM — this is a focused 90-minute input
Social Proof

What founders and PMs take away.

We’d been running a PLG motion for 8 months. The session identified in 40 minutes that our product doesn’t support self-serve adoption at our ACV. We redirected the team within a week.
[ Name ]
[ Title ] · [ Company ]
I booked this because I couldn’t explain to my board why our content investment wasn’t converting. The Strategy Implications Matrix gave me a concrete answer and a different direction to propose.
[ Name ]
[ Title ] · [ Company ]
The 10-dimension classification surfaced two things we thought we disagreed on as co-founders — and made it clear we were actually describing the same product differently. That alone was worth it.
[ Name ]
[ Title ] · [ Company ]
Guarantee

If we don’t find 3 specific misalignments, you pay nothing.

30-Day Money-Back Guarantee

If this session doesn’t identify at least 3 strategic misalignments between your current growth motion and your product type — specific enough to brief your co-founder or board on — tell us within 30 days and you’ll get a full refund. No questionnaire required.

Pricing

One session. One price.

A 90-minute session with a product strategy consultant in an advisory context runs $300–$600. This costs $197 and delivers a structured document you can act on the same day.

Workshop Price
$197

One-time payment. No recurring fee.

  • 90-minute 1-on-1 Zoom session with Jake McMahon
  • Complete 10-dimension Product DNA profile
  • 3 strategic misalignments identified with evidence
  • Growth motion recommendation for your product type
  • Strategy Implications Matrix document delivered same day
  • Full session recording included
Book your session →
30-day money-back guarantee. If we don’t find 3 specific misalignments, you pay nothing.
Common Questions

Questions.

Or book directly →
What is the Product DNA framework? +
The Product DNA framework classifies any SaaS product across 10 dimensions — including deployment model, integration depth, user type, buying motion, and switching cost profile. The classification reveals which growth and retention strategies are structurally suited to your product, and which ones work against it.
Do I need to prepare anything before the session? +
No formal preparation is required. Jake runs the classification live by asking structured questions about your product, market, users, and current strategy. Come ready to describe how your product works and how customers currently buy and use it.
What does the Strategy Implications Matrix look like? +
It’s a structured document, not a slide deck. It shows your product’s DNA profile across all 10 dimensions, the misalignments identified, the recommended growth motion, and the strategic implications for your roadmap and GTM. It’s designed to be shared directly with leadership or co-founders without needing a separate briefing.
Is this the right session if I’m pre-revenue? +
Yes — the DNA classification works at any stage. Pre-revenue teams often find it most valuable because it shapes which early customers to target, which pricing model to test, and which growth motions to avoid building habits around before they’re ready to scale.
Can I bring my co-founder or a team member? +
Yes. You can bring one additional person. The session is structured as 1-on-1 to keep the classification focused, but having a co-founder or head of product in the room often surfaces useful disagreements about product direction that the classification helps resolve.

You already suspect something isn’t structurally right. 90 minutes is enough to find out what it is.

You’ve been running this growth strategy for a while. The tactics aren’t obviously wrong — they just aren’t producing what the effort justifies. The cost of not knowing is another quarter in the same direction. $197. Same-day deliverable. 30-day guarantee.

Book your session →