HELP & DOCS

Get the most out of ProductQuant Intel

Five guides covering the most common tasks. If you can't find what you need, email [email protected].

01 How to find your first leads

Set up a lead search in under 2 minutes. Define your ICP criteria, run the scan, and review ranked results — all from the main dashboard.

5 min read

02 How enrichment works

Understand the 6-stage enrichment waterfall: website crawl, VK/Telegram presence, DaData INN lookup, TenChat profile, SMTP verification, and what "reachable" means.

4 min read

03 How to export contacts

Export enriched lead data as CSV with verified contact information. Includes per-contact enrichment status, data origin tags, and source traceability.

3 min read

04 How to read M&A signals

Interpret signal scores, deal-stage indicators, and company profiles in the M&A Signals module. Understand what each signal tier means and how to prioritise targets.

4 min read

05 How to use the Content Studio

Generate personalised outreach content from your enriched leads. Configure templates, set brand voice, and publish or export in one click.

5 min read
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How to find your first leads

ProductQuant Intel monitors 13 signal sources — including Russian platforms like TenChat, zakupki.gov.ru, Habr, and VC.ru — to surface businesses that are actively discussing problems your product solves.

Step 1: Define your ICP

STEP 1

Navigate to Leads → New Search. Enter your target criteria: city or region, business category (e.g., "IT services", "Logistics"), company size range, and any specific industries you want to include or exclude.

Step 2: Run the scan

STEP 2

Click Scan. The engine runs across all 13 sources simultaneously. Results start appearing within 30 seconds; the full scan completes in 2-5 minutes depending on criteria breadth.

Step 3: Review results

STEP 3

Results are ranked by ICP fit score (0-10). Each result shows: company name, source(s) where they were found, signal summary (what they're discussing), and contact availability indicator.

Step 4: Select leads to enrich

STEP 4

Check the leads you want to enrich, then click Enrich Selected. The enrichment waterfall runs automatically. You can also click Enrich on a single lead to see per-stage progress.

Results are saved to your workspace automatically. You can revisit any search at any time from the Leads dashboard.

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How enrichment works

The enrichment pipeline runs in 6 stages, each adding a layer of verified contact data. A lead is marked "reachable" only when the final stage confirms at least one working contact channel.

Stage 1: Website crawl

The crawler visits the company website and extracts email addresses, phone numbers, and links to social profiles (LinkedIn, VK, Telegram). This is the fastest stage but also the most variable — some sites list everything, some list nothing.

Stage 2: Platform presence (parallel)

Checks for the company or its key people on VK and Telegram simultaneously. If found, extracts profile URLs and any listed contact methods. This stage catches companies that don't publish contacts on their website but do maintain social channels.

Stage 3: DaData INN + EGRUL

Uses DaData to look up the company's INN (tax ID) and pull the official EGRUL record. Returns: registered company name, director name, legal address, and registration date. This is the most reliable stage for RU companies — EGRUL data is government-sourced.

Stage 4: TenChat owner profile

If the company has a presence on TenChat, the crawler retrieves the owner or director's profile for additional contact details (phone, email, direct messaging capability).

Stage 5: SMTP verification

Every email address found across stages 1-4 is verified against the recipient mail server using an SMTP handshake. This confirms the mailbox exists (or at least accepts mail) — not just that the email format is valid. Unverifiable addresses are flagged but not discarded.

Stage 6: Reachable contact flag

A lead is flagged as reachable if at least one contact method passed SMTP verification or the enrichment found a confirmed phone number. This is the most actionable signal: you can reach out with confidence.

Each stage reports pass/fail independently. A lead can have partial enrichment — a verified email but no phone. You can export at any point; you don't need to wait for all 6 stages to complete.

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How to export contacts

ProductQuant Intel supports CSV export with full enrichment metadata. Every exported row includes data origin tags so you know where each contact detail came from.

Step 1: Select leads to export

STEP 1

From the Leads dashboard, check the leads you want to export. Use the filters to narrow by enrichment status, ICP fit tier, or signal source.

Step 2: Choose export options

STEP 2

Click Export CSV. Choose what to include: contact details only, full enrichment data, or a summary export with ICP scores and reachable flags.

Step 3: Download and use

STEP 3

The CSV downloads immediately. Each row includes: company name, contact name, email(s), phone(s), enrichment status per source, ICP fit score, and signal summary.

What's in the export

  • Company info — Name, INN, legal address, director name
  • Contact data — Email addresses (SMTP-verified or unverified), phone numbers, social profile URLs
  • Enrichment metadata — Which stages passed/failed, which source provided each data point
  • Signal context — The original discussion or procurement notice that surfaced this lead
  • ICP score — Fit score and tier classification

Exports include leads from your current workspace only. If you manage multiple tenants, export each workspace separately.

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How to read M&A signals

The M&A Signals module monitors deal-flow sources — M&A forums, financial disclosures, PE/VC announcements, and strategic company signals — to surface acquisition targets matching your criteria.

Signal types

  • Financial signals — Revenue growth rate, R&D spend ratio, headcount expansion, CEO letter sentiment. Extracted from annual reports and financial disclosures.
  • Strategic signals — New product launches, market expansion announcements, partnership patterns, funding rounds. Monitored across VC.ru, Habr, and industry publications.
  • Deal-flow signals — Companies that have appeared in M&A forums (PE firms soliciting bolt-on acquisitions, sell-side mandates). Sourced from deal-flow databases and public M&A announcements.
  • Organisational signals — C-suite changes, founder transitions, restructuring. Detected via zakupki.gov.ru (organisational changes require public filings) and executive LinkedIn changes.

Signal scoring

Each signal is scored on two axes:

  • Relevance (0-10) — How closely the company matches your ICP criteria and acquisition profile
  • Urgency (0-10) — How time-sensitive the signal is (funding round closing, founder approaching retirement, PE firm nearing hold period end)

The combined score determines the signal tier: Hot (14+, act within 7 days), Warm (8-13, monitor weekly), Cold (below 8, long-term watchlist).

Taking action

Each signal card includes: company profile with contact data (if enriched), signal source and timestamp, relevance and urgency scores, and a direct link to the original signal source. From the signal card you can add the company to a deal list, start enrichment, or generate a briefing draft via Content Studio.

M&A signal coverage varies by industry and geography. RU-market companies are covered through zakupki and financial disclosures; EN-market coverage relies on public filings and monitored forums.

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How to use the Content Studio

The Content Studio generates personalised outreach content from your enriched leads — intro emails, LinkedIn messages, Telegram intros — using your brand voice and the signal context that surfaced the lead.

Step 1: Select a lead

STEP 1

From any lead card or detail view, click Generate Content. The Studio pre-fills the lead's context: company name, signal source (e.g., "Found discussing CRM evaluation on VC.ru"), ICP score, and contact details.

Step 2: Choose content type

STEP 2

Select the output format: Cold email (formal), LinkedIn message (professional but direct), Telegram intro (casual, RU-market style), or Briefing note (internal, for your team before a call).

Step 3: Set tone and length

STEP 3

Choose the tone — Direct (gets to the point in 2 sentences), Value-first (starts with a specific insight about their industry), or Warm (reference-driven, relationship-building). Length options: Short (3-4 sentences), Medium (paragraph), Detailed (multi-paragraph with bullet points).

Step 4: Generate and edit

STEP 4

Click Generate. The Studio produces a draft using the lead's signal context as the hook. Review and edit inline — the editor supports markdown and merge tags ({company}, {first_name}, {signal_source}).

Step 5: Export or send

STEP 5

Export the final content as plain text (paste into your outreach tool), markdown (for email clients that support it), or schedule delivery via the Telegram digest.

Content generation rules

  • Content is generated, not repurposed — each piece starts from the lead's specific signal context, not a template library
  • Brand voice is configurable per workspace — set your preferred tone and the Studio applies it consistently
  • RU-language content uses Russian B2B conventions (formal, direct, trust-signal heavy) — not translated EN copy
  • Generated content is editable before export — the Studio drafts, you polish

Content Studio is available on the Рост tier and above. Старт users can preview the Studio but need to upgrade to export or schedule content.