DISCOVER
Full growth audit — analytics, experiments, churn, competitive, product, GTM. Weeks 1–6.
You get a ranked list: what's broken, what each fix is worth, what to do first.
INTEL
15+ competitors monitored. Weekly pricing and messaging alerts.
Monthly competitive report. Real-time Slack alerts. You see moves days after they happen, not months.
SIGNAL
Analysis of every customer signal — tickets, calls, churn exits, NPS, G2 reviews.
Monthly report: what customers think, what's shifting, and what to act on. You stop guessing what users want.
BUILD
Growth engineering team shipping production code — not wireframes, not recommendations.
Your experiments and research actually become product changes. Nothing sits in a backlog.
IGNITE
3–6 experiments always running. Statistically rigorous.
Every result is definitive — not 'we think it worked.' Each test builds on the last, so month 6 is sharper than month 1.
RETAIN
Churn prediction model trained on your data. Updated monthly.
Weekly at-risk list to CS every Monday. Your team saves accounts 30–60 days before they'd have cancelled.
CONVERT
Sales and marketing messaging built from real call data and competitive positioning.
Your sales team knows exactly what to say, against whom, and why it wins — because it's extracted from your best conversations and tested every month.
Each framework feeds the next. Research informs what you measure. Measurements what to design. Design creates experiments. Experiments validate the research. It's a closed loop. That's what makes it compound.
Here's what that looks like: Month 1, INTEL finds a competitor dropped their setup fee. SIGNAL shows support tickets spiking about your pricing. IGNITE runs a packaging test. CONVERT updates the sales talk track. By month 3, your win rate against that competitor is up 12%. Each layer made the others faster.
