WORKSHOP — HALF-DAY SESSION · $797

Half a day. Leave knowing which churn archetype is driving your loss — and with an intervention plan your team can run next week.

Q: What data do we need before the session?

You need at least 3 months of churn history and some form of product usage data — even basic. You don't need a sophisticated analytics stack. The session works with teams running CRM + support data alongside basic event tracking. Jake will confirm fit in a 15-minute pre-call.

A structured 4-hour session with your whole team via Zoom. You map your churn signals against six known failure archetypes, identify your primary driver from your own data, and leave with a targeted intervention plan — built in the room, with everyone who needs to own it.

Jake McMahon, ProductQuant

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WORKSHOP DETAILS

Duration 4 hours on Zoom

Participants 2–8 people

Pre-work 30 min async — share your churn data summary

Recording Full session recorded

$797 whole team · one session

Duration

4 hours, one session

Format

Live via Zoom, 2–8 people

Deliverable

Archetype ID + signal map + intervention plan

Price

$797 whole team

The Problem

The churn rate is visible. The cause isn’t.

You have the number. It's 4%, or 6%, or higher than you'd like and trending the wrong direction. Every quarter the review happens, someone multiplies it by ARR, and the room goes quiet. The compounding is obvious. What isn't obvious is why it's happening — or which specific driver is responsible for most of it.

The exit surveys don't help. Every churned account says "too expensive." But the price hasn't changed. That's because "too expensive" is how customers end a conversation they don't want to have — it isn't the structural reason they left. There are six churn archetypes, and most products have one primary driver causing most of their loss. Until you identify which one, the interventions don't fit the failure mode.

You've run the retention initiatives — more onboarding emails, check-in calls, a discount save program. The churn rate hasn't moved. That's not because the initiatives are wrong in principle. It's because they're not matched to your archetype. You're treating a feature gap problem like an activation problem, or an expectation gap like a support failure.

This workshop gives your whole team — CS and product in the same room — a shared diagnostic framework and a documented plan that fits the actual failure mode. In four hours, not four months.

Before & After

What changes after the session.

Before the workshop

Churn rate is visible but the driver isn’t — exit surveys say “too expensive” every time
CS and product have different theories about what’s causing it — no shared diagnosis
Retention initiatives running but not matched to the actual failure mode

After the workshop

Primary churn archetype identified from your own data — one diagnosis your whole team agrees on
5–8 leading warning signals mapped to your specific failure mode
Intervention plan matched to your archetype, with ownership assigned before you leave the room

Outcomes

Four outputs built live with your team. In one session.

✓Churn archetype identified (1 of 6)

Your primary failure mode identified from your own data — not a survey, not a guess. Failed activation, expectation gap, feature gap, support failure, champion loss, or natural lifecycle.

✓Signal map — 5–8 leading indicators

The behavioural and product signals that predict churn 30–60 days out for your specific archetype. Calibrated to your failure mode, not a generic health score template.

✓Intervention plan matched to your archetype

A prioritised intervention sequence designed for the actual driver behind your churn — not a generic playbook. What to do first, who owns it, what success looks like.

✓30-day action plan with assigned ownership

A concrete 30-day plan your team builds in the room and walks out owning. CS knows their trigger points. Product knows their roadmap input. No ambiguity about next steps.

Half-Day Agenda

What happens inside the four hours.

0:00–1:00

Churn archetype mapping

Jake runs your churn data through the six-archetype framework with your team. You review your exit data, usage patterns, and support history together and identify which failure mode is driving the majority of your loss.

1:00–2:00

Signal identification

Map the 5–8 leading indicators that predict churn for your specific archetype. These aren’t generic signals — they’re built from your product’s actual usage patterns and matched to the failure mode you identified in hour one.

2:00–3:00

Intervention design

Design the response sequence for your highest-risk accounts. The intervention is matched to your archetype — not a generic email drip. Who reaches out, when, with what message, and what the product team changes in parallel.

3:00–4:00

Action planning and ownership

Document the 30-day plan with explicit ownership assigned in the room. CS owns signal monitoring and outreach triggers. Product owns roadmap inputs from the archetype analysis. Everyone leaves knowing what they’re doing next week.

Fit

Who this workshop is built for — and who it isn’t.

Good fit

SaaS teams with at least 3 months of churn history and some form of product usage tracking
CS and product who have different theories about why customers leave — and need a shared diagnosis
Teams running retention initiatives that aren’t moving the number, with no clear reason why
Companies approaching a fundraise or board review where churn needs a credible diagnosis, fast

Not the right fit

Pre-launch products — you need real churn data before this analysis is meaningful
Teams whose churn is primarily involuntary (payment failures) — that’s a billing recovery problem
Products with less than 3 months of retention history — not enough signal to identify a reliable archetype

Pricing

One session. Your whole team. One price.

Per Session

$797 per session

Whole team. One-time payment. No seat limit up to 8 people.

4-hour live workshop on Zoom
Up to 8 participants — bring CS and product
30-minute pre-session call to confirm fit and review your data summary
Churn archetype identified from your actual data
Signal map — 5–8 leading indicators for your archetype
Intervention plan matched to your failure mode
30-day action plan with documented ownership
Full session recording

Book the workshop →

If you don’t leave with a clear churn archetype and a documented intervention plan, you pay nothing.

Common Questions

Questions.

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Who should be in the room? +

CS and product — ideally both. The intervention plan you build requires someone on the CS side to own outreach and someone on the product side to own the roadmap response. If only one function joins, you leave with half a plan. The session works with 2 people and scales to 8.

What data do we need before the session? +

At least 3 months of churn history and some form of product usage tracking — even basic. You don’t need a sophisticated analytics stack. The session works with teams running CRM and support data alongside basic event tracking. Jake will confirm fit on a 15-minute pre-call before the workshop is scheduled.

How is this different from the Churn Analysis cohort program? +

The Churn Analysis cohort is a 3-week program for a product leader who wants to build deep analytical skills around churn — they attend live sessions, run homework on their data between sessions, and develop a system they operate long-term. The Kill Churn Workshop brings your whole team together for one half-day. You leave with a shared diagnosis and a documented plan — not a skill you’re still developing.

What happens if we need more support after? +

The workshop produces a documented intervention plan and signal map you can act on independently. If you want ongoing analytical support building the signal dashboard in your analytics tool or running the first intervention cycle — that’s available as a separate engagement. Ask on the booking call.

Can we pick a specific date? +

Yes. Book the 30-minute call and Jake will schedule the workshop at a time that works for your team. Sessions run for 4 hours — typically 9am–1pm in your timezone.