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Fix the Measurement Layer and the Decision Layer in One Kit

The complete analytics-to-action system: know what to measure, how to measure it, and what to do with the numbers. Two proven frameworks, one integrated bundle.

Get Instant Access — $247 See What's Included

$294 $247 Save $47

One-time purchase · Instant download · 30-day guarantee

The Problem

Good Instincts, Bad Data. Good Data, No System.

Most SaaS teams have one of these problems. Many have both.

🙈

Broken Measurement

Your analytics tool tracks 12 events. Login, Signup, and four variations of "Button Clicked." You cannot predict churn, measure adoption, or find onboarding friction.

📊

No Decision System

Your weekly product meeting is 45 minutes of people presenting dashboards at each other. It ends with "let's keep an eye on that." Nothing changes.

🔄

Ship and Hope

You shipped three features last quarter. One might be driving retention. One might be hurting it. You have no way to tell because nobody defined success criteria.

The Solution

Two Systems That Complete Each Other

The Analytics Foundation Pack solves both problems together. The Event Taxonomy Builder gives you the measurement layer. The Growth Operating System gives you the decision layer. Together, they create a closed loop from clean data to weekly decisions.

Map your product into functional areas and design 80-150 events with consistent naming and complete properties
Define your North Star Metric that actually predicts business outcomes, not just one that goes up
Build a metric registry that connects events to business metrics your whole team trusts
Design experiments with pre-committed decision rules so you never argue about results
Run a 30-minute weekly decision review that produces actual decisions, not more dashboards
Deploy both systems in 4 weeks with the included quick-start checklists and phased rollout plans

How the Two Systems Connect

What to track → What metrics to watch

How to name events → How to define metrics from events

How to implement tracking → How to run experiments on metrics

How to QA your data → How to make decisions from data

What's Included

Two Complete Framework Kits. 20 Files. Ready to Deploy.

Buy individually for $294, or get both in the Analytics Foundation Pack for $247.

The Measurement Layer

Event Taxonomy Builder

$97 Included

The measurement foundation. 150+ pre-built events, naming conventions, property schemas, tracking plans, QA checklists, and an 8-week implementation playbook.

Event Taxonomy Methodology Guide (35+ pages)
Naming Convention Reference (50+ examples)
Functional Area Event Map (8 core areas, 80-100 events)
Property Schema Design Template (20 schemas)
Tracking Plan Template (10 spec examples)
Review & QA Checklist
Implementation Playbook (8-week rollout)
5-Day Quick Start Checklist

The Decision Layer

Product Growth Operating System

$197 Included

The decision-making engine. North Star Metrics, activation science, experiment design, 6 decision frameworks, and the weekly operating cadence that turns data into action.

Growth Operating System Methodology Guide (50+ pages)
North Star Metric Stack Template
Activation Definition Template (4-level ladder)
Metric Registry Template
Experiment Intake Template (10-section one-pager)
Experiment Backlog (ICE/RICE scoring)
Weekly Decision Review Template
5-Day Quick Start Checklist

How It Works

Clean Data to Weekly Decisions in 4 Weeks

Start with the Event Taxonomy Builder, then layer on the Growth Operating System.

Audit and Map Your Product

Break your product into functional areas. Identify every user action and workflow. Audit your existing event tracking against the taxonomy framework.

Week 1 — Event Taxonomy Builder

Design Events and Build the Tracking Plan

Define 80-150 events with proper naming, properties, and implementation specs. Hand the tracking plan to engineering with sample JSON payloads.

Week 2 — Event Taxonomy Builder

Define Your North Star and Activation Ladder

Choose a North Star Metric that predicts business outcomes. Build your activation ladder from Intent through Champion. Set up the metric registry.

Week 3 — Growth Operating System

Launch Your Experiment System

Design your first experiment with pre-committed decision rules. Build the experiment backlog with ICE/RICE scoring. Run your first Weekly Decision Review.

Week 4 — Growth Operating System

Operate the System

Clean data flows into trusted metrics. Metrics feed experiments. Experiments produce decisions. The 30-minute Weekly Decision Review keeps the loop running.

Week 5+ — Ongoing Rhythm

Who It's For

Is This Right for You?

This is for you if:

You're a PM, growth lead, or founder at a SaaS company ($500K-$10M ARR)
You have an analytics tool but it's underutilized with fewer than 30 events
Your team says "we don't have data for that" when asked product questions
Your weekly product meetings produce dashboards, not decisions
You need both a measurement foundation and a decision-making system

This is NOT for you if:

You already have 100+ well-governed events (you only need the Growth OS)
You're pre-product with no users or data
You want done-for-you implementation (these are DIY frameworks)
You're looking for a software tool rather than a methodology

"We went from 15 inconsistent events to 95 well-structured events in 6 weeks, then layered on a proper metric registry and experiment process. For the first time, our weekly product meetings produce actual decisions instead of dashboards. The integrated approach saved us months of figuring out how to connect tracking to action."

Growth Lead, B2B SaaS

$2M ARR, Series A

Get Started

Analytics Foundation Pack

One-time purchase. Full team license.

$294

$247

You save $47

Instant download · 30-day money-back guarantee

Event Taxonomy Builder (8 files, 135+ pages) — $97 value
Product Growth Operating System (8 files, 115+ pages) — $197 value
150+ pre-built events across 8 functional areas
North Star Metric Stack + Activation Ladder
Experiment Intake + Backlog with ICE/RICE scoring
Weekly Decision Review template
Two 5-Day Quick Start Checklists
Works with Amplitude, Mixpanel, PostHog, and any analytics tool

Individual purchase total $294

Get Instant Access — $247

30-day money-back guarantee. No questions asked.

FAQ

Frequently Asked Questions

Yes. The Product Growth Operating System is $197 and the Event Taxonomy Builder is $97. Buying them individually costs $294. The Analytics Foundation Pack saves you $47 and the two systems are designed to work together as an integrated analytics-to-action pipeline.

If you already own one of the two kits, we recommend purchasing the other individually rather than buying the bundle. Email [email protected] if you'd like to discuss upgrade options.

Start with the Event Taxonomy Builder (Weeks 1-2) to get your measurement foundation right. Then layer on the Growth Operating System (Weeks 3-4) to build the decision system on top of clean data. The bundle includes quick-start checklists for both.

The frameworks are tool-agnostic. The Event Taxonomy Builder includes platform-specific notes for Amplitude, Mixpanel, PostHog, Segment, and GA4. The Growth Operating System works with any analytics stack, including spreadsheets.

You need engineering support for implementing the event tracking (the Event Taxonomy Builder gives you implementation-ready specs with JSON payloads). The Growth Operating System is fully non-technical and can be deployed by PMs, growth leads, or founders.

Event taxonomy design takes 1-2 weeks. Operating system setup takes 1-2 weeks. Your first experiment cycle starts in Weeks 3-4. Meaningful data from the combined system in 6-8 weeks. Each kit includes a 5-Day Quick Start Checklist to get you moving immediately.

Your Analytics Tool Has the Data. You Need the System.

Every week without a proper measurement layer is a week of bad data. Every week without a decision system is a week of shipping and hoping. The Analytics Foundation Pack closes both gaps.

Get Instant Access — $247