We connect your activation, monetization, and expansion to work as one compounding system. We implement the analytics, experiments, content, and features that move every growth lever in sync.
You're adding features and running campaigns, but they're not building on each other. Your growth feels incremental, not exponential.
Built for B2B SaaS teams across healthtech, adtech, and edtech. Guarantee: If we don't deliver the agreed growth target in the first 90 days, we keep working at no cost until we do.
The Growth System
B2B SaaS companies past product-market fit — with traction, paying customers, and a growth challenge that isn't solved yet.
15–40% ARR impact within 90 days, using our research → analytics → experimentation system. Results compound every cycle — month 6 is sharper than month 1.
A free 30-minute growth diagnosis call. Walk away knowing exactly where your biggest opportunity is.
Book free call — no pitch, no commitment →What You Get
Research informs analytics. Analytics drives experiments. Experiments validate product decisions. Each cycle gets sharper.
Full audit across your activation funnel, churn strategy, and GTM positioning. Every weakness sized by revenue at stake — so you fix the right things first.
Weeks 1–6 · Foundation audit
Analytics rebuilt around your key value moments. Dashboards your team opens because they answer the questions that actually matter to revenue.
Built in month 1 · Running continuously
Statistically rigorous experiments running continuously. 10–20 per year. Each result sharpens the next — no more inconclusive reads.
3–6 experiments in parallel · Monthly results
Activation flows redesigned, onboarding rebuilt, product changes shipped — directly inside your product, from week 2 onwards.
Continuous · Production design + engineering
Our Expertise
Understand the real jobs your customers hire the product to do — so every growth decision starts from evidence, not assumption. You stop guessing which segment to chase and start building for the people who stay and pay.
Why users do what they do inside your product
We use structured research to turn customer behaviour into decisions — not guesses. Every experiment and growth initiative is grounded in what your users actually need.
Know exactly what's happening inside your product and which changes actually move revenue — with statistical rigour, not gut feel. Your team stops debating opinions and starts acting on numbers that hold up under scrutiny.
What's actually happening, and what works
We instrument your product correctly, then run experiments with the statistical rigour to know what's real. No gut feel. No vanity metrics.
Get ahead of churn and expansion opportunity before they show up in your dashboard — so your team acts when intervention still changes the outcome. Predictive signals built into your product, scoring your users every week.
What's about to happen before it does
Predictive models built into your product — so you can act on churn risk and expansion opportunity before they become visible in your dashboard.
Turn more signups into active users who actually reach the value your product promises — increasing the free-to-paid conversion that your acquisition spend depends on. Most SaaS products lose the majority of signups before they see what the product does.
Getting more users to their aha moment, faster
Most SaaS products lose the majority of signups before they see value. We find exactly where and why — then build what fixes it.
Extract more revenue from your existing user base by finding the right moments, pricing structures, and product paths that make upgrading the obvious next move. Revenue growth doesn't require more signups — it requires better conversion of the users you already have.
Building the product paths that turn value into revenue
Revenue growth doesn't require more signups. We find the conversion and expansion opportunities already inside your existing user base.
Build the data foundation that every other growth discipline depends on — so analytics drives decisions instead of just reporting them. You can't improve what you can't measure, and most analytics stacks are measuring the wrong things.
The foundation everything else runs on
You can't improve what you can't measure. We build the instrumentation, tooling, and data foundations that make every other discipline possible.
Does This Sound Familiar?
You have traction. The team is working. Here's what stops it from compounding.
What We Build
Growth compounds when research, analytics, experiments, and implementation connect. We build them into one running system.
Customer interviews, behavioural data, and job-to-be-done analysis — so every decision starts from real signal, not assumption.
Product and revenue analytics connected to real decisions — so you can see where users drop, which accounts are expanding, and what to act on.
Tests grounded in the research, measured by the analytics — so each experiment produces a clear winner that feeds the next one.
The work goes into your product, not into a deck. Features, flows, and instrumentation that run inside your product from the day they're ready.
↻ Each cycle feeds the next — month 6 is sharper than month 1
How It Works
We audit your product, analytics, and customer data. We look at where users drop, which segments stay, what the revenue data reveals, and what the team doesn't yet know.
You get: a clear picture of what's driving growth, what's holding it back, and where the biggest opportunity is right now.
We install the system — the right analytics, the first experiments, and the product changes that come out of them. Everything is set up to run inside your product, connected to your stack.
You get: a running growth system with first results visible before the end of week 8.
We run the system every month — new experiments, new research, new implementation. Each cycle builds on the last. You run the company. We run the growth.
You get: growth that compounds instead of resetting every quarter.
What You Get
We map your onboarding funnel end-to-end, find where users drop before they see the product's value, and build what gets more of them to their aha moment faster.
What changes: more of the users who sign up actually become active. Your free-to-paid conversion improves because users experience real value before you ask them to pay.
We identify the moment users are most likely to convert — when they've experienced enough value to justify paying — and build the product paths that make paying the natural next step.
What changes: more of your active users convert to paid, because the conversion happens at the right moment in their experience — not just at the end of a trial timer.
We identify which accounts are most likely to expand, what triggers the expansion decision, and build the in-product signals and touchpoints that make upgrading the obvious next move.
What changes: your existing customers generate more revenue over time — without additional acquisition spend. Net revenue retention goes up.
What The System Reveals
Every product is different. But the pattern of what's blocking growth at this stage is consistent.
The biggest activation drop is almost never where the team thinks it is.
Most teams assume users drop at the paywall or the onboarding survey. The actual drop is usually at the first moment of real product use — before they've understood the value. When you find it, you know exactly what to fix.
Churn signals appear in the product 30 to 60 days before users cancel.
Usage patterns, feature engagement, and session frequency all change before a customer churns. Once instrumented, your team can intervene when there's still time — not after the cancellation email arrives.
The accounts most likely to expand are already visible in your data.
Power users who haven't been offered an upgrade path. Teams using a feature beyond its tier limits. Accounts that have added seats without being asked. The expansion revenue is there — it just hasn't been activated yet.
Experiments run in isolation produce results that don't compound.
When tests aren't grounded in customer research and aren't connected to a running analytics layer, each result is a one-off. Building the system means each experiment produces learning that makes the next one more likely to win.
How We Work
Research, analytics, experimentation, and implementation — all under one engagement, inside your product from week one, compounding every cycle.
| Building In-House | Growth Agency | ProductQuant | |
|---|---|---|---|
| Time to first results | 3–6 months per hire to ramp — and you need more than one | 2–4 weeks (traffic, not product) | First results in weeks |
| Cost | $150–200K+ per hire × 3–4 roles — plus benefits, equity, and time | Ongoing retainer, stops when you stop | Engagement-based — no ongoing overhead if you pause |
| Scope | You need Head of Product, Head of Growth, Analytics Lead, and ML — one hire doesn't cover it | One channel (ads, SEO, content) | All of it in one engagement: research, analytics, experiments, implementation, ML |
| Inside your product | Yes — after 3–6 months of ramping | Rarely — they work on traffic, not product | Yes — from week one |
| Compounds over time | Maybe — depends on the hire | No — tied to channel spend, not the product | Yes — each cycle builds on the last |
| If it's not the right fit | High cost: severance, lost time, restart | Medium cost: switch agencies, lose time | Lower risk: structured engagement, clear scope from day one |
Our Main Work
All three are built on the same system. The difference is how much of the implementation your team runs versus how much we run.
TIER 1 · Most Popular
Fix Your Revenue Leak — A 6-week diagnostic that finds the exact places you're losing money, then maps a 90-day implementation roadmap.
What you get answered:
Done With You · Ongoing
Everything in The Foundation, continued quarter to quarter. Each cycle we build the solutions your B2B SaaS needs most — in-app experiences, churn prediction and ML, statistical testing, and more. Results compound instead of resetting every quarter.
Done For You · Full Implementation
All the Foundation and LAB work, plus our designers, developers, and engineers implement it inside your product. Your team isn't burdened with work they may not have the specific experience to execute. We bring exactly the right expertise — faster and more professionally than a generalist internal team.
Compare engagements
Foundation gives you the diagnostic and roadmap. Growth LAB continues the work month-by-month. Growth OS adds full implementation by our team.
| The Foundation $15K–$25K | Most Popular Growth LAB from $6,997/mo | Growth OS from $30K/mo | |
|---|---|---|---|
| Best for | Finding the exact places revenue is leaking and mapping a 90-day plan. | Running the analysis & experimentation engine ongoing — you execute, we measure. | Strategy + measurement + full implementation by our team. No internal headcount needed. |
| Full growth audit (analytics / experiments / churn / GTM) | ✓ | ✓ | ✓ |
| Ranked opportunity map with revenue sizing | ✓ | ✓ | ✓ |
| 90-day implementation roadmap | ✓ | ✓ | ✓ |
| Monthly analysis & insights report | — | ✓ | ✓ |
| Experiment design & backlog management | — | ✓ | ✓ |
| Churn prediction model + ongoing updates | — | ✓ | ✓ |
| Competitive monitoring & positioning | Initial pass | Ongoing | Ongoing |
| In-product implementation (design / dev / engineering) | — | — | ✓ |
| Dedicated implementation team (PM, designers, engineers, ML) | — | — | ✓ |
| Quarterly executive review | — | ✓ | ✓ |
| Guarantee | Full refund if no $100K+ opportunities found | First month pro-rated if scope misses | Quarterly delivery checkpoints |
| See Foundation → | See Growth LAB → | See Growth OS → |
Or Start With One Area
Not ready for a full engagement? Every sprint below is a focused, scoped piece of work — pick the area where the problem is most live right now.
When data exists but doesn't answer the real questions — or when decisions are being made without a clear read on what's actually happening.
When users aren't reaching value fast enough, or customers are leaving before you can understand why.
When the product is good but the story, pricing, or market focus isn't landing — or a new GTM motion needs to be built.
When a new product, feature, or market move is coming and the plan, instrumentation, or go-to-market execution isn't ready.
Workshops & Programs
Structured frameworks and expert guidance. Your team implements — we give you the process, the methods, and the judgment calls that make it work.
Guides & Resources
Frameworks you can apply yourself. Our guides and resources give you the same growth systems thinking — in formats you can use independently, at your own pace.
All guides, resources, and self-serve products are in one place — including the Product DNA Guide and more.
Common Questions
If your question isn't here, the 30-minute call is the fastest way to get an honest answer.
Book a 30-minute call. No prep required. You'll walk away knowing exactly where your biggest growth opportunity is — whether we work together or not.
Free. No pitch. No commitment.