Up to 8 teardowns per month · No call required

Your competitors are winning deals on positioning gaps you can't see. We'll find them — for free.

Send us your product URL. We'll map your positioning against your top 3 competitors across 10 dimensions, identify the gaps they're exploiting, and deliver a 5-page PDF with 3 specific recommendations — built from public data, in 5 business days.

Request Your Free Teardown ↓ See the full data-backed report ($1,997)

We deliver up to 8 free teardowns per month. No call required. If we can't find actionable gaps, we'll tell you.

Five pages. Three actionable recommendations. Built from public data.

Built entirely from public sources — G2, pricing pages, case studies, job postings, LinkedIn content. No internal data needed.

1
Where your positioning is differentiated

Dimensions where you're genuinely different from competitors and could be communicating it harder.

2
Where your positioning is generic

Messages every competitor uses that are doing nothing for you.

3
Where competitors are stealing the conversation

Gaps in your messaging that competitors are actively filling.

4
Whether your stated target customer matches your actual customers

Based on review patterns — who's really buying and staying.

5
Three specific changes to make

Not 'improve your messaging' but 'your pricing page should lead with X because your G2 reviews show Y'.

Positioning gaps are almost always invisible from the inside.

Most companies position by committee brainstorm. They should position by looking at what their best customers already say about them.

Every one of these was invisible until someone looked at the data.

Healthtech SaaS Wrong differentiator on homepage

Was leading with a compliance message every competitor also claimed. Their G2 reviews were full of customers praising implementation speed. Their website never mentioned it. That was the actual differentiator.

Sales Engagement Wrong page lead

Was losing competitive deals to a cheaper tool. Their pricing page led with features. Win-rate data showed they almost always won when buyers understood integration depth. That was never on the page.

Community SaaS Wrong target customer on website

Was targeting enterprise but all their highest-LTV customers were mid-market agencies. The target customer was wrong — not the product. The website was written for a buyer that wasn't converting.

Three steps.

1
Fill out the form below

Tell us your product URL, your role, and (optionally) your top 2 competitors. That's it.

2
We build from public data

We review your G2 profile, pricing page, case studies, job postings, and competitor equivalents. We map you across 10 positioning dimensions.

3
5-page PDF in 5 business days

3 specific recommendations. No call needed unless you want one. You keep the PDF whether you work with us or not.

Request your free positioning teardown.

We deliver up to 8 free teardowns per month.

We deliver up to 8 free teardowns per month. If we're at capacity, we'll let you know and add you to the next batch.

Spots remaining this month: 8 / 8 available

The free teardown shows what your positioning looks like. The paid report shows whether it's working.

Free Teardown (PDF) Full Report — $1,997
Public data analysis (G2, pricing pages, case studies)✓✓
10-dimension positioning map✓✓
3 specific recommendations✓✓
Sales call analysis (5–10 calls)—✓
Win/loss rate by segment and competitor—✓
Competitive positioning guides (2–3 competitors)—✓
Forces analysis per competitor—✓
Prioritized positioning roadmap—✓
45-minute walkthrough call—✓
See the Full Report ($1,997) →

Common questions.

Can you do this without seeing our internal data?
Yes. The free teardown is built entirely from public sources. The paid report adds the internal data layer.
What if we already have a brand and messaging guide?
We audit it. We check whether your messaging is reflected in your sales performance, customer composition, and competitive win/loss patterns. Most companies find significant gaps.
How long does it take?
5 business days for the free teardown. 2.5 weeks for the paid report (from data access).
Is there a catch?
No. Some companies want the paid report after seeing the free version. Some don't. Either is fine. You keep the PDF regardless.

Know where your positioning is winning and where it's bleeding deals.

5 business days. 5 pages. 3 specific changes to make. Built from data, not opinions.

This teardown finds the gaps. The Foundation connects positioning to your pricing, activation, and retention — so every fix compounds.

Request Free Positioning Teardown See the full paid report