SOLUTIONS / EDTECH

Learners complete courses. You can't tell which ones lead to outcomes.

EdTech products track completions because they're easy to measure. But completion isn't the same as learning, and learning isn't the same as retention. The metrics that predict expansion — actual skill application, team adoption, content reuse — aren't in any dashboard.

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The completion rate illusion.

Your LMS tracks course completions. Your product team reports "engagement" as time-on-platform. Your investors ask about DAU/MAU. None of these metrics tell you whether the product is creating enough value for users to stay — or expand.

The result: renewal conversations that rely on NPS scores and anecdotes instead of evidence that the product delivered what it promised.

Completion rate tracked — outcome rate unknown. 70% completion means nothing if users can't apply the skill
Admin and learner activation treated identically — the buyer and the user have completely different "aha moments"
No seat expansion analytics — you sell seats but can't tell which teams adopt and which stay at 1–2 users

What we've seen in EdTech.

Growth problems hiding behind engagement metrics that don't predict revenue.

Corporate Learning Platform

Admin users (the buyers) and learner users had identical onboarding flows. Admin activation — setting up a team, configuring content, inviting learners — was never tracked as a separate funnel. 40% of admins never invited a second user. Nobody knew because "active users" counted both roles the same way.

Skills Assessment Platform — Series A

The platform's highest-value feature — custom assessment building — had a 13% discovery rate. Users who found it had 1.8× higher retention. The feature existed. The discovery path didn't. Nobody on the team knew the number until the funnel was built.

Online Course Platform — B2B

Accounts that completed their first course within 7 days had 3× the retention rate of accounts that took 30+ days. But no activation event existed. "Account created" was the closest proxy for activation — which predicted nothing.

The fix.

We replace completion metrics with outcome metrics. Activation events that predict retention. Seat expansion analytics that show which accounts are ready to grow. Churn prediction that catches disengaged teams before the renewal conversation.

START HERE

Analytics Audit

$3,497 · 10 days

Full audit of your analytics. Completion metrics mapped against revenue outcomes. Activation events redefined by user role.

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FULL SYSTEM

The Foundation

$15K–$25K · 4–6 weeks

Analytics, experimentation, churn prediction, competitive intelligence — built and operational.

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CASE STUDY
13% → 40%+

Feature discovery rate after guided onboarding redesign

Assessment platform. Empty-state prompt + contextual tooltip + email trigger.

Stop measuring completions. Start measuring outcomes.

10 days. A complete picture of what your analytics are telling you and what they're hiding. If the audit doesn't find meaningful gaps, you get a full refund.

EdTech growth requires connecting learning behavior to business outcomes. The audit shows you where the connection is broken.

Book a 15-Minute Call See Pricing