SOLUTIONS / MARKETPLACE

Your GMV is growing. You can't tell which side of the marketplace is driving it.

Marketplace analytics are uniquely complex — supply-side activation, demand-side retention, liquidity ratios, match quality. Most platforms track GMV and call it a day. The metrics that predict sustainable growth are buried.

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The two-sided analytics problem.

Marketplaces have two user types, two activation funnels, two retention curves — and almost always one dashboard that mixes them together. You know your aggregate churn rate. You don't know whether you're losing buyers, sellers, or both — or why.

And the hardest metric to get right — match quality — is usually invisible. You track transactions but not the satisfaction signal that predicts repeat usage.

Supply and demand activation tracked as one funnel — completely different user journeys, identical onboarding
No liquidity metrics — you don't know the ratio of supply to demand in each category or geography
Match quality unmeasured — you track transactions but not whether the match was good enough for repeat usage

What we've seen in marketplaces.

Growth problems unique to two-sided platforms.

B2B Services Marketplace — Series A

Supply-side onboarding had a 50% drop-off at profile completion — not because providers weren't interested, but because the step required portfolio uploads and credentials they didn't have ready. The activation funnel treated both sides identically. One resequence eliminated the drop-off.

Talent Marketplace — Series B

Demand-side churn was 2.5× supply-side churn — but aggregate churn metrics hid the imbalance. Buyers were leaving because match quality was poor in 3 categories where supply was thin. Nobody knew until we built category-level liquidity dashboards.

Freelance Platform

First transaction within 14 days predicted 4× higher 12-month retention. But no activation event existed for "first successful match." The platform tracked signups and first project posts — not the moment that actually created value for both sides.

The fix.

We build separate analytics for each side of your marketplace. Supply-side activation. Demand-side retention. Category-level liquidity. Match quality scoring. Churn prediction that tells you which side is at risk — and why.

START HERE

Analytics Audit

$3,497 · 10 days

Full audit of your marketplace analytics. Supply and demand funnels separated. Liquidity gaps identified.

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FULL SYSTEM

The Foundation

$15K–$25K · 4–6 weeks

Analytics, experimentation, churn prediction, competitive intelligence — built and operational for both sides.

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CASE STUDY
20% → 35%

Activation rate improvement in a single sprint

E-commerce SaaS. 40+ missing events discovered. Feature discovery path redesigned.

See both sides of your marketplace clearly.

10 days. Supply-side and demand-side analytics separated. Liquidity gaps identified. Activation events redefined per user type. If the audit doesn't find meaningful gaps, you get a full refund.

Marketplace growth requires understanding both sides independently. The audit shows you where your aggregate metrics are hiding the real story.

Book a 15-Minute Call See Pricing