Analytics

Your PM Asks "Why Are Users Churning?" and Your Analytics Team Says "We Don't Track That."

The event taxonomy system that turns "we don't have data for that" into dashboards that predict churn 30 days early.

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It is 2 PM on a Tuesday. Your product manager walks into the analytics team's Slack channel:

"Our enterprise churn rate jumped 15% last quarter. Can you pull up the data on which features churning accounts stopped using before they left?"

Silence. Then:

"We don't really track feature usage at that level. We know they logged in. We know they created a few objects. But we don't have events for feature adoption, configuration changes, or workflow completion."

The analytics system tracks twelve events. Login. Signup. Object Created. Object Deleted. Page Viewed. Four variations of "Button Clicked." And three events that an engineer named six months ago that nobody can explain.

This is the analytics blindspot. And it is costing your company more than you think.

$500K-$900K/yr
Preventable churn from inability to identify at-risk accounts
$200K+/yr
Engineering waste building features without adoption data
$900K
Left on the table from 25% activation when it could be 40%
12 events
Average SaaS product before a proper taxonomy (should be 120+)
The Problem

Your Team Is Flying Blind

Event tracking without a taxonomy is just expensive noise.

🙈

Churn Prediction: Impossible

You don't track the behavioral signals that precede churn. By the time you know, they're already gone.

🕳

Funnel Analysis: Broken

You have the top and bottom of the funnel. The middle is a black hole. You know users sign up but not where they get stuck.

📛

Naming Chaos

user_signup, Login, Create_Campaign, formSubmitted — inconsistent names, incomplete properties, and events nobody trusts.

The Solution

150+ Pre-Built Events Across 8 Functional Areas

A complete methodology — naming conventions, property schemas, tracking plans, QA checklists, and implementation playbooks — that you can deploy this week.

  • Map your product into functional areas so nothing falls through the cracks
  • Define the right events — core actions, completion events, engagement events, drop-off events
  • Design naming conventions that scale to 150+ events without chaos
  • Specify event properties so every event carries the context analysts need
  • Build a tracking plan that engineers can implement without ambiguity
  • Govern your taxonomy so it stays clean as your product grows
What's Included

8 Documents. 135+ Pages. Ship This Week.

From naming conventions to implementation playbook. Works with Amplitude, Mixpanel, PostHog, and any analytics tool.

Event Taxonomy Methodology Guide (35+ pages)

$120 value

5-Step Design Process, event types, property schemas, governance, implementation guide, and tool configuration for Amplitude, Mixpanel, and PostHog.

Naming Convention Reference

$40 value

50+ correctly-named event examples. Decision guide for Title Case, snake_case, camelCase. Property naming standards and anti-patterns.

Functional Area Event Map

$50 value

Pre-built events for 8 core areas: Auth, Core Object, Collaboration, Configuration, Import/Export, Billing, Reporting, Integrations. Three complete worked examples.

Property Schema Design Template

$40 value

20 fully-specified event property schemas with types, required flags, descriptions, and example values.

Tracking Plan Template

$35 value

Event specs with trigger conditions, properties, sample JSON payloads, and implementation notes. 10 fully-specified examples ready for engineering handoff.

Review & QA Checklist

$30 value

Pre-implementation review, implementation QA, post-launch validation, weekly data quality audit, and quarterly taxonomy health check.

Implementation Playbook

$30 value

8-week phased rollout: Critical events (weeks 1-2), Feature adoption (3-4), Engagement & retention (5-6), Advanced events (7-8).

5-Day Quick Start Checklist

$20 value

From zero to working tracking plan in one week. Day-by-day tasks with time estimates. Results by Friday.

How It Works

From 12 Events to 120+ in 8 Weeks

The Quick Start gets you a tracking plan in 5 days. Full implementation follows the phased rollout.

1

Map Functional Areas

Break your product into 8 functional areas. Identify every user action, system response, and workflow in each area.

Day 1 — 2 hours
2

Define Events & Naming

Select the right event types for each action. Apply the naming convention. Build your vocabulary dictionary.

Day 2 — 3 hours
3

Design Property Schemas

Specify properties for each event — types, required flags, validation rules. Ensure every event carries full analytical context.

Day 3 — 2 hours
4

Build the Tracking Plan

Write the spec document engineers need: trigger conditions, properties, sample JSON payloads, implementation notes.

Day 4 — 3 hours
5

Review & Hand Off

Run the QA checklist. Hand the tracking plan to engineering. Begin the 8-week phased implementation.

Day 5 — 2 hours
Who It's For

Is This Right for You?

This is for you if:

  • You're a PM, analyst, or engineer at a SaaS company tracking fewer than 30 events
  • Your team regularly says "we don't have data for that"
  • You have an analytics tool (Amplitude, Mixpanel, PostHog) but it's underutilized
  • You're about to implement analytics for the first time
  • You have messy, inconsistent event tracking and need to clean it up

This is NOT for you if:

  • You want someone to implement tracking for you (this is DIY)
  • You're looking for a software tool rather than a methodology
  • You already have a mature taxonomy with 100+ well-governed events
"We went from 15 inconsistent events to 95 well-structured events in 6 weeks. For the first time, we can actually see where users drop off in onboarding and predict churn 30 days early. The naming convention alone saved us weeks of cleanup."

Analytics Lead, B2B SaaS

5,000 users, Series A

Get Started

Event Taxonomy Builder

One-time purchase. Full team license.

$97

Instant download · 30-day money-back guarantee

  • Event Taxonomy Methodology Guide (35+ pages)
  • Naming Convention Reference (50+ examples)
  • Functional Area Event Map (150+ pre-built events)
  • Property Schema Design Template (20 schemas)
  • Tracking Plan Template (10 spec examples)
  • Review & QA Checklist
  • Implementation Playbook (8-week rollout)
  • 5-Day Quick Start Checklist
Total individual value $365
Get Instant Access — $97

30-day money-back guarantee. No questions asked.

FAQ

Frequently Asked Questions

Any product analytics tool works. The guide includes specific tips for Amplitude, Mixpanel, and PostHog, but the core framework is tool-agnostic.
Yes. Most teams that "already track events" have 8-15 inconsistently named events with incomplete properties. The methodology helps you audit, identify gaps, standardize naming, and build governance.
Yes. The methodology is platform-agnostic. Naming conventions, property schemas, and tracking plans apply equally to web, mobile, and APIs. The Implementation Playbook includes mobile SDK notes.
Free guides give you the concept. This kit gives you the system: 150+ pre-built events, 20 fully-specified property schemas, complete tracking plans with JSON payloads, QA checklists, governance processes, and an 8-week implementation playbook.
Quick Start gets you to a working tracking plan in 5 days (2-3 hours/day). Full implementation of 80-150 events takes 6-8 weeks with the phased rollout plan.

Your Analytics Tool Is Waiting for Events That Will Never Arrive

Every day without a proper event taxonomy is another day your product team makes decisions without data. The methodology exists. The templates are built. The examples are ready.

Get Instant Access — $97