EXIT PREPARATION · FOR B2B SAAS FOUNDERS · $2.5K–$12K

We fix product metrics, code quality, and data room gaps so B2B SaaS founders close their exit cleanly. Sprint Zero: $2,500. If we don't find material value, you don't pay.

You built the company for 7 years. The revenue is growing. But during buyer due diligence they find issues you didn't know existed: a key integration held together by a single contractor who left last year, retention metrics calculated differently than market standard, the codebase has critical dependencies on a deprecated framework. The buyer adjusts the offer down by 30%. We surface those issues before the buyer does.

Jake McMahon Jake McMahon, ProductQuant
Start with an Exit Readiness Scan →

EXIT SPRINTS

Exit Readiness Scan7 days · Risk surface + gap report
Retention Baseline10 days · Buyer-standard cohort analysis
Data Room Pack14 days · Product DD section + narrative

$2.5K–$12K per sprint · fixed-price · material-findings guarantee

30–40% valuation haircut from unprepared product DD· 20+ portfolio companies assessed for exit readiness· PostHog · Amplitude · Mixpanel · Stripe· 8+ years B2B SaaS product analytics

Buyers don't pay for your potential. They pay for what's defensible.

Every acquisition has a product diligence phase. The buyer brings in their own experts to assess codebase quality, retention durability, and product team depth. If you haven't looked at your product through a buyer's lens, you're negotiating from a defensive position.

The difference between an exit that closes at a premium and one that gets adjusted downward is what happens in the 90 days before the buyer's DD team arrives. Founders who prepare control the narrative. Those who don't react to findings they could have addressed.

We're the buyer's lens applied before they get there. We audit your retention metrics to buyer-standard methodology. We assess your codebase for the issues that trigger valuation adjustments. We build a data room section that tells your product story on your terms. Every finding quantified. Every gap addressed or documented. You go into negotiations knowing exactly what they'll find.

WHAT YOU GET

Exit readiness audit — what's delivered in 14 days

Retention Baseline & Narrative

Cohort retention analysis run to buyer-standard methodology. Expansion vs. contraction dynamics. NRR trends over 12–24 months. The story your retention tells and the questions a buyer will ask.

Data Room Product Section

A ready-to-include diligence pack: retention report (methodology, data, narrative), code quality summary, product roadmap context, team depth assessment. Structured so buyers can review without calling you.

Codebase & Tech Debt Audit

Architecture maturity scoring, single points of failure (contractor risk), framework end-of-life exposure, test coverage, and an honest estimate of deferral maintenance cost.

Churn Risk & Revenue Exposure

Segment-level churn risk: which parts of your revenue are durable vs. vulnerable. Dollarized exposure. Important because buyers model your future revenue differently than you do.

Founder-Dependency Assessment

The question every buyer asks but rarely directly: can this business run without you? We assess team autonomy, the founder's role in product decisions, and the risk of destabilisation post-exit.

Exit Readiness Scorecard

A single-page visual summary of readiness across retention, code, team, and data room. Color-coded. Compared to market benchmarks. Your first slide in every buyer conversation.

ENGAGEMENT FORMAT

How the exit readiness sprint works

DATA ACCESSDays 1–2We connect to your analytics, billing, and code repos. One synchronous kickoff call to align on scope and exit timeline.
ANALYSISDays 3–7Retention audit, codebase review, churn modeling, and team assessment — in parallel. Everything runs concurrently.
DRAFT & REVIEWDays 8–10Draft findings delivered. You review. We refine. No surprises at delivery.
HANDOFFDay 14Delivery of the full readiness pack. 90-minute walkthrough with your team. All deliverables yours.
PRICE$2.5K–$12KFixed price per sprint. Varies by product complexity and data access depth. Firm quote before we start.
GUARANTEEMaterial findingsIf we don't find material readiness gaps, you pay $2,500 — and walk into your exit with a clean bill of product health.
START SMALL

Not ready for a full exit audit? Start with a Sprint Zero.

SPRINT ZERO

Exit Readiness Scan

$2,500 · 7 days. We scan your retention methodology, codebase surface risk, and data room gaps. You get a Readiness Scorecard, Gap Report, and prioritized fix list. If we don't find material gaps, you pay $2,500 and proceed with confidence.

If the scan doesn't identify at least three readiness gaps you can address before exit, full refund. You keep the analysis.
Start an Exit Readiness Scan →
WHO THIS IS FOR

Built for B2B SaaS founders preparing for their exit

Who this is NOT for

OUR GUARANTEE

MATERIAL FINDINGS GUARANTEE

If we don't identify material readiness gaps, you only pay $2,500.

Every engagement has a specific written scope: retention baseline, codebase audit, data room pack. If we miss the scope or the deadline, we return your money. If we complete the assessment and find no material product issues, you still only pay the Sprint Zero price and walk into your exit with confidence. Either outcome is valuable.

THE DIFFERENCE

What changes when you prepare before the buyer shows up

BEFORE EXIT PREP
  • Buyer's DD discovers issues you've never seen
  • You negotiate from a defensive position, reacting to findings
  • The valuation adjustment cuts 20–40% from the headline price
  • You have no product story — just answers to their questions
AFTER EXIT PREP
  • You know exactly what a buyer will find — gaps addressed or documented
  • Data room contains a complete product diligence pack — you control the narrative
  • Negotiations focus on the value of your business, not things they found
  • Your product story is clear, documented, and defensible
FAQ

Common questions from founders preparing for exit

How early should I start exit preparation?−
Ideally 6–12 months before you go to market. The issues that become dealbreakers — retention methodology differences, codebase risks, team depth — take time to address. But even a Sprint Zero diagnostic 90 days before DD starts gives you time to fix the biggest items and prepare the narrative on the ones you can't.
Will this actually increase my valuation?+
It prevents valuation decreases. Buyers build risk into their offer. Every issue they discover that you didn't surface triggers a risk premium. Preparation removes that premium. The difference between a sale where you control the narrative and one where the buyer's DD drives the conversation is typically 20–40% of the purchase price.
What if we find something bad?+
That's the point of doing this before the buyer does. If the issue is fixable, we build a plan and timeline. If it's structural, we help you prepare the narrative. Finding issues early is a feature, not a bug. Every gap you surface before DD is leverage you keep.
Do you work with my investment banker?+
Yes. We coordinate with your M&A advisor, banker, or legal counsel. The readiness pack goes straight into your data room. We can brief your advisor on the findings so they're armed with the same product story you are. We work as an extension of your team.
What if I'm not planning an exit for 2–3 years?+
That's the best time to start. The issues that become dealbreakers in DD take 6–18 months to fix. A codebase refactoring, a retention methodology change, a product team build-out — starting early means you can shape the product story instead of reacting to what a buyer finds.

Your buyer will run product DD whether you're ready or not.

The only question is whether you've seen what they'll find. A Sprint Zero diagnostic costs less than 0.1% of the deal you're protecting. Book it now and go into your exit knowing exactly what story your product tells.

Start with an Exit Readiness Scan — $2,500 Or start a full exit audit
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