Free Guide — B2B Content Strategy

Write one B2B insight per day.
Build your audience in 90 days.

The complete daily publishing system for consultants and founders — including a 30-day writing challenge with one prompt per day.

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What's inside

Everything you need to go from silent expert
to daily publisher in one session.

The atomic essay format

Hook-Story-Lesson-CTA. The four-part structure that turns a 15-minute writing session into a publishable insight. Every example written for B2B founders and consultants.

The idea extraction system

How to mine 90 post ideas from your existing client work in a single session. Four extraction methods: client questions, recurring mistakes, daily frameworks, counterintuitive takes.

The 90-day backlog method

One two-hour session to fill 90 post slots so you never face a blank document again. Includes content pillar ratios and a batch-writing protocol.

The specificity rule

Why generic hooks get ignored and how to apply Hormozi's Grand Slam specificity formula to every line-1 of every post. ICP + problem + mechanism in one sentence.

The repurposing machine

One LinkedIn post becomes a newsletter section, a Twitter thread, and a blog intro. The minimum viable stack: LinkedIn plus newsletter only. Five minutes of extra work per post.

The 30-minute daily ritual

The exact daily operating procedure. Four steps: open idea bank (3 min), write (15 min), schedule (7 min), engage with five posts (10 min). That's the whole system.

Also included

The 30-day writing challenge.

Every day for 30 days, you get one writing prompt designed for B2B founders and consultants. Each prompt includes a theme, a subject line for testing, and a fill-in-the-blank starter line so you never face a blank page.

The prompts are grouped by week so you build depth in one area before moving to the next. By day 30, you have a month of content published and the habit locked in.

  • Week 1
    The basics Your ICP, your core problem, your mechanism — the foundation posts that establish your position
  • Week 2
    Client stories Wins, failures, surprises, and lessons from your real work — the posts people share
  • Week 3
    Counterintuitive takes What everyone gets wrong, what actually works — the posts that signal genuine expertise
  • Week 4
    Frameworks and systems Your methodology, your process, your tools — named and made shareable
  • Days 29–30
    Repurposing your best work Take your top post from the month and reshape it two different ways
Jake McMahon
Jake McMahon
ProductQuant — B2B Growth & Product Strategy

Eight years working in and around B2B SaaS product analytics, growth systems, and content strategy. I built this guide because the experts I work with know more than they publish — not because they have nothing to say, but because the system for saying it consistently doesn't exist yet. This is that system.