Privacy Policy
Last updated: March 2026
What We Collect
- Contact information (name, email) you provide through forms and purchases
- Purchase information processed by LemonSqueezy (our payment processor and Merchant of Record)
- Usage data (pages visited, time on site) via privacy-respecting analytics
- Email engagement data (opens, clicks) through our email service provider
- Form responses (e.g., Blind Spot Report assessment scores)
How We Use It
- Deliver products you purchase
- Send email sequences you opted into (lead nurture, onboarding, product updates)
- Improve our website and products based on aggregate usage patterns
- Respond to your questions and support requests
We never sell your data to third parties.
Third-Party Services
- LemonSqueezy — payment processing and product delivery (Merchant of Record). Their privacy policy governs payment data.
- MailerLite — email communication. Subscriber data stored per their privacy policy.
- Cloudflare — website hosting and security.
We only share information necessary for these services to function.
Cookies
- We use privacy-respecting analytics. No third-party advertising cookies.
- Essential cookies for site functionality only.
- You can disable cookies through your browser settings.
Data Retention
- Purchase records: retained for accounting and support purposes
- Email subscribers: retained until you unsubscribe
- Analytics data: anonymized and aggregated
- Form submissions: retained for legitimate business purposes
Your Rights
- Access, correct, or delete your personal data at any time
- Unsubscribe from emails via the link in every email
- Request a copy of your data
Contact: [email protected]
Changes
We may update this policy. Material changes will be communicated via email to active subscribers.