Frameworks & Workbooks

Frameworks for SaaS
product teams.

Pricing, persona, churn, growth, onboarding, PLG, DNA, and event taxonomy frameworks for SaaS. Built from real client engagements. Download now.

10 frameworks, workbooks, and canvas tools. Each one built from real client engagements. Self-paced, immediate download.

All products

10 tools. One for each problem.

Each product is a complete working system — not a slide deck or a list of tips. Buy one, use it with your team the same day.

SaaS Product DNA Analyzer

Free / $147

Classify your SaaS product across 10 structural dimensions. Discover which growth strategies are matched to your product type — before you borrow tactics built for something else.

Free during launch PDF Workbook 8 working documents
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PLG Scorecard & Optimization Kit

$147

Audit your product-led growth across 8 interdependent pillars, find the bottleneck, and fix the system instead of one isolated tactic.

Framework 8 pillars · full team license
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SaaS Churn Diagnosis Playbook

$97

Separate churn by failure mode, spot risk earlier, and match the right intervention before cancellation. Seven churn archetypes, each requiring a different fix.

PDF Workbook 7 archetypes · full team license
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SaaS Pricing Strategy Workbook

$197

Choose a value metric, research willingness to pay, design packaging, change prices without destroying trust, and optimize the pricing page.

PDF Workbook 5 modules · full team license
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SaaS Onboarding Teardown Kit

$97

Reverse-engineer any SaaS onboarding experience, score it across 8 dimensions, and rebuild the path to activation.

PDF Workbook 8 dimensions · full team license
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SaaS Persona Canvas

$147

Replace decorative persona slides with a living behavioral operating profile. Understand what users are trying to accomplish, why they act, and which product opportunities matter.

Canvas Full team license
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JTBD/Kano Workshop System

$247

Replace feature-factory prioritization with a working JTBD, ODI, and Kano decision system. Run interviews, score unmet needs, classify features, and leave with a roadmap you can defend.

Framework Full workshop system · full team license
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Product Analytics Event Taxonomy Builder

$97

A complete system for naming events, defining properties, writing tracking plans, and governing instrumentation. Turn messy analytics into a tracking system your team can trust.

PDF Workbook Full team license
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AI Feature Strategy Framework

$147

Score AI feature ideas before they become expensive mistakes. Evaluate problem-AI fit, data readiness, UX trust, build-buy-wrap tradeoffs, moat, and pricing.

Framework 6 evaluation dimensions · full team license
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SaaS CI Framework

Coming soon

A competitive intelligence monitoring system for SaaS teams. Track competitor moves, surface positioning gaps, and keep the whole team working from the same signal layer.

Framework Waitlist open
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Not sure which one fits?

Describe the problem you're trying to solve and we'll point you to the right starting point — or the right rung on the engagement ladder.

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