LIVE WEBINAR

Why Content Marketing Stopped Working — And What Replaced It

Live webinar: Why content marketing stopped working and how AEO (Answer Engine Optimization) replaces it as the primary channel for B2B pipeline.

The rise of Answer Engine Optimization (AEO) and why your Google-first content strategy is leaving pipeline on the table.

Duration
30-45 min + Q&A
Format
Live, interactive
Cost
Free
Limited to 50 seats — register to hold yours
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What You'll Learn

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70% of Google searches now end without a click — the zero-click search crisis and where your traffic actually went.
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ChatGPT traffic converts 6–16x better than Google — data from Seer Interactive on why AI-driven traffic is higher intent and converts better.
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Why only 12% of AI-cited URLs are in Google’s top 10 — the ZipTie.dev research that changes how you should think about rankings and visibility.
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The content attributes that drive AI citations — entity density delivers a 4.8x multiplier, data points add a 2.5x multiplier to citation probability.
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The 7-step AEO playbook — How to structure content so ChatGPT recommends your product over your competitor’s.
Content marketers & strategists
Growth leads & SEO directors
Founders who write their own content

Your Host

JM

Jake McMahon

Founder, ProductQuant
Product analytics and GTM specialist for B2B SaaS with deep experience in content strategy and pipeline generation. Jake has worked with scale-ups on growing their content operations, SEO turnaround, and AI-era content strategy.

Event Details

Duration
30-45 min
Format
Live + Q&A
Seats
50
Cost
Free

Ready to move?

Register now to secure your seat. You'll get the Zoom link and a pre-work packet before the session.

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