Free Positioning Teardown

We review your homepage, pricing page, and top competitors. You get a written teardown.

Free. Written report + video walkthrough. Where your positioning is weak, where competitors have an edge, and 3 things to fix first. 5 business days.

SAMPLE FINDINGS

Here's the kind of thing we find.

Your hero says "powerful" and "intuitive." So does every competitor.

The homepage uses capability language — what the product does — instead of positioning language — why it's the right choice for a specific buyer. Competitors say the same things.

The pricing page buries the differentiation that should be leading.

The most defensible feature — the one no competitor has — appears in a tooltip on the Enterprise tier. It should be in the hero of every page.

Competitor A is winning the narrative on the problem you both solve.

Their homepage frames the category problem in a way that makes your solution look like a subset. You're not responding to that frame — you're reinforcing it.

Three steps. Five business days.

You submit.

Company name, product URL, and your top 2–3 competitors. That's it.

We review.

Homepage, pricing page, and competitor positioning — reviewed side-by-side. Where are they winning the narrative? Where is your differentiation getting lost?

You get the teardown.

A written report + short video walkthrough: the 3 most important gaps in your current positioning, why they matter, and what to address first. Specific, not generic.

5 business days

What the teardown covers.

Your teardown will cover:

How your messaging compares to your top competitors, side-by-side
Where your differentiation is visible — and where it's getting lost
The narrative frame competitors are winning and whether you're reinforcing it
3 specific things to fix first, ranked by impact

Each teardown reviews homepage, pricing page, and competitor positioning. Delivered as a written report + video walkthrough. No call required.

Our guarantee.

If we can't find at least 3 meaningful positioning gaps, we'll tell you — and explain why your current positioning is already strong.

Jake McMahon

BSc Behavioural Psychology, MSc Data Science. 10 years helping B2B SaaS companies install growth systems. Every teardown is done personally — no templates, no juniors.

Go deeper

The teardown shows you what's broken. The full report shows you what to build instead.

The Competitive Positioning Report is a structured 4-platform analysis — your product mapped against your top competitors across messaging, differentiation, pricing framing, and category narrative. You get a clear positioning strategy, not just a list of gaps.

See the Competitive Positioning Report →