Free Guide  ·  B2B SaaS Founders

Stop sending cold emails that get ignored.

You don't have a volume problem. You have a signal problem. This guide shows you how to send emails that get replies — because they're about something real.

Download the Signal-Based Cold Email Playbook

13-page guide. Free. Instant download.

No spam. Unsubscribe any time. Your email is used only to send the guide and a short follow-up sequence.

✓ 3 signal types that give you a legitimate reason to reach out
✓ 3 full email templates — one per signal, ready to adapt
✓ The 5-touch follow-up sequence — specific, not vague
✓ Deliverability basics in plain English
What's inside

A complete outbound system — not another list of tips

Most cold email guides tell you to personalise more. This one shows you what to actually personalise, why it works, and exactly how to run the system week after week.

01

The Signal Framework

Three observable actions — job postings, content signals, tech changes — that tell you a company has a problem you can solve right now. How to spot them, how to reference them.

02

The Hormozi Email Formula

Hook–Story–Lesson–CTA applied to cold email. The subject line framework, the opener that proves you were paying attention, and the CTA that doesn't ask for too much.

03

The Dream 100 Method

The Fazio approach to building a list of 100 ideal targets, warming them up over 2–4 weeks via content engagement, then reaching out with something specific and timely.

04

Three Full Email Templates

One for job posting signals. One for content signals. One for tech signals. Each template is specific enough to be useful — not so specific it only works for one company type.

05

The Five-Touch Follow-Up

Day 1 email, Day 3 LinkedIn, Day 5 value-add, Day 10 last attempt, Day 21 breakup. The exact language for each touch — including the breakup email that often gets the most replies.

06

Deliverability in Plain English

SPF, DKIM, DMARC — what each one does, how to set it up, and how to verify it's working. Plus the domain warmup schedule for new sending domains.

JM

Jake McMahon

Founder, ProductQuant

I've spent eight years in B2B SaaS — running product, growth, and GTM for companies from seed to Series B. Cold email has been a consistent part of every outbound motion I've run, and signal-based outreach is what separates founders who build real pipeline from founders who report low reply rates and give up.

This guide is the system I'd hand to any founder who asked me where to start with outbound — before they spent money on tools or a team.

Ready to send emails that actually get replies?

Download the playbook. It's free. You can send your first signal-based email today.