LIVE WEBINAR

Why Good Design Doesn’t Always Mean Good Conversion

Live webinar: Why good design doesn’t always mean good conversion — how to make evidence-based design decisions that actually move metrics.

How to separate aesthetic preference from conversion-impacting design decisions — with data, not opinions.

Duration
30-45 min + Q&A
Format
Live, interactive
Cost
Free
Limited to 50 seats — register to hold yours
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What You'll Learn

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52% of users abandon for poor aesthetics — but it ranks 7th in actual causes — the Nielsen Norman Group data that separates what users say from what they actually do.
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68% of A/B tests fail when based on opinion hypotheses — CXL Institute data on why most design A/B tests waste your time and budget.
✓
Session length is 3x more predictive than satisfaction scores — Amplitude research on what actually drives retention, not what users claim in surveys.
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Netflix found session length dropped 12% week 2, 30% month 1 — what a design change can do to engagement when nobody is measuring the right metrics.
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How to write design hypotheses that produce decisions — a framework for testing what matters instead of what’s easy to measure.
Product designers
Product managers
Growth & conversion leads

Your Host

JM

Jake McMahon

Founder, ProductQuant
Product analytics and GTM specialist for B2B SaaS with deep experience in evidence-based design and conversion optimization. Jake has worked with scale-ups on redesign projects, A/B testing programs, and product-led growth strategies that combine design and data.

Event Details

Duration
30-45 min
Format
Live + Q&A
Seats
50
Cost
Free

Ready to move?

Register now to secure your seat. You'll get the Zoom link and a pre-work packet before the session.

Register Free